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… and further embeds its brand in the minds of a world-wide audience. And all due to sharp public relations (= FREE) versus a single $ -- or -- Euro spent on marketing.
Of course, there's no WiFi. Nor, it seems, is this a long-term gig.
Regardless, Airbnb again exhibits PR + media savvy. And "this" on the heels of what can only be perceived as its humanitarian offers (on the part of willing Owners) to assist in the aftermath of our most recent hurricane.
When it 'reigns.'