My apologies for the delay in our response.
This is the current description of rent potential: "Rent potential is the estimated amount of rental money, not including taxes and/or fees, that you may earn over the course of a calendar year. This is calculated using data from your property, comparable properties, and your market."
At this time, it's not possible to view # of traveler searches by zip code in MarketMaker.
HomeAway Community Manager