Hi there all:
I wanted to pose a hypothetical question for the collective. And yes this is a DISCUSSION, so I'll leave it open (so long as posters stick to the community guidelines). If it turns abusive, I'll have to delete posts.
Read them here:
Many folks have asked us to change the label on the service fee to read "HomeAway Service fee". Service fee follows industry best practice, but let's explore this option a bit.
And what if changing from service fee to Homeaway service fee, resulted in a 10% drop from the bookings we are seeing now? 20%?
Would you be willing to trade less bookings for you, and for your fellow owners?
I posted about the volumes of bookings we're seeing here.
But for a moment, lets assume that the impact to conversion from that change was -10%. That would mean that we lost 10,000 bookings (roughly) with that change. In 9 days. Would you want that? Would you feel comfortable recommending that? How would you explain the 10,000 lost bookings to the owners who lost those bookings?
We are getting these bookings today, even with service fee. And bookings have increased year over year (you can see that in my post).
I see posts in this community forum from about 100 people, give or take. Do you think that your 100 voices should determine the outcome for those 10,000 bookings?
Or even it it was a 1% decline that cost 1000 bookings for 9 days? Continued for a year the impact might be 30X-40X these figures? Would you trade 30,000- 40,000 bookings over the next 12 months?
I know it's just a hypothetical. But go with me here. Embrace the spirit of this question and keep the conversation focused on this one idea. It's an important one.
I am sure that many people are going to shout "Absolutely! I'd trade those bookings in a second! We've been saying that all along!" I'd really ask you to think hard about that though because It's HomeAway's job to get you and many hundreds of thousands of others more bookings.
If you are not comfortable not getting those bookings (or not allowing someone else to get those bookings), at what point do you think we should make the tradeoff between labeling the fee and decreasing bookings for everyone? 10%? 1% .1%? 400K bookings lost a year? 40K bookings lost a year. 4,000 bookings lost a year?
As Brian mentioned in his blog post we've heard your feedback, and we're considering our way forward on this issue. But I would really be interested to ask this community to seriously consider this.