I encourage people to visit my home so that they will see the value and amenities we offer first hand. With 700 vacation rental homes in my area, we set ourselves apart by asking renters to come and "tour" with us.
Although we do not specially rent to locals, many vacationers have some family member or friend in the area who can come and tour. Certainly this is not a must, as we have guests from all over the world.
By asking people to come and see the home, we have enjoyed 100% occupancy each of 11 years for each of my 7 homes. We rent for the season May thru September. Sometimes in October and september as well, but not the norm. Works for me.