The weekly roundup brings you complete coverage on the top articles and tweets from the previous week relative to the vacation rental industry.

Rough guide to enhancing travel affiliate marketing – Part One of Two
How enhancing travel affiliate marketing can benefit you. Innovations in technology and consumer engagement opportunities are just a few examples of what you can do to differentiate your business in the vacation rental market.

Increase direct hotel bookings with social media
Get your property booked for summer using search engine optimization, effective guests reviews and more. These four social media tips are for hotels but can also be applied to your vacation rental.

4 Reasons Why Contests Should Be Part of Your Marketing Strategy
Want to give your guests a reward? Here are four reasons why offering contests and promotions to renters can also increase your fanbase, engage your audience and more.

How to Optimize your Website to Increase Conversions
What you can do to increase conversions on your website through optimization strategies, research, using Analytics’ funnel tracker to lower your website’s exit and bounce rates today.

50+ generation searching for new adventures
With more mobility, disposable income and a desire to expand their travel horizons, the over-50 generation of travellers may be the perfect guests for your vacation rental. Learn why you should start marketing to the over-50 generation of travellers.

As the number of older vacationers rises, so this target group acquires growing importance for the travel industry as a whole

Show Some Respect: 7 Golden Rules
Staying on trend with marketing to the 50+ generation, here are 7 quick tips you can use to effectively engage, communicate and market to the Baby Boomer generation.

This article was originally published on the Kigo blog on July 25th 2011