The early iterations of Google Plus are interesting to watch, but Google Plus is still only a curiosity from a business standpoint. Not only is there not a business offering, Google has warned businesses not to setup a Google+ account for your business.
Officially, Blizzard recommends you wait a bit longer on Google+… but read on for more specific instructions.
That said, it is easy to imagine how a business could use the existing functionality to build a business page and create a circle of “friends” and clients to communicate with. Right off the bat the Hangouts feature is a promising business tool. Blizzard tested Hangouts this morning with a video conference call and it worked great. It was an easy tool for a bunch of Blizzard employees and clients to get together at an appointed time and have a discussion. Hangouts allowed just audio or audio + video. Additionally, any user can share their screen. Hangouts is limited to 10 people AND the organizer of the conference can’t control it. In this sense, GoToMeeting is a much better option for a more push-type presentation. Here is a short video from Google:
We recommend that you:
Get a GooglePlus (or Google+ if you prefer, I use them interchangeably) account for your personal business just to acquaint yourself with how it works. Read Google + for Newbies if you want some great tips.
Try the “Hangout” feature to see if you like it for business meetings with remote colleagues.
Add the +1 button to your website, parallel to the “LIKE” button so early +1 users can start using it. Click here for directions on adding the +1 button to your website.