Maximize the Impact of your Photo Captions

    Many vacation rental portal websites allow you to write captions underneath the photos of your home. This is a great place to further sell prospective renters on your home, as well as help travelers find your listing through search engines.

    Here are a few tips for writing great photo captions for your rental listings:

    Be as specific as possible. Instead of obvious captions like "bedroom" or "kitchen," pack your photo captions with tantalizing details and search-friendly keywords to entice more travelers. Each caption should describe the contents of the photo in detail. Let renters know the size of the bed, the number of guests your dining room table seats, or which mountain range your balcony overlooks.

    Example: King bed with reading lamps. Adjoining bathroom, Jacuzzi tub. Balcony with mountain views.

    Use area-specific keywords. Search engines like Google have a special search function just for images. If you include specific area keywords (like your city name, nearby beaches, property type, condo complex) in addition to information about your home's rooms and amenities, your property listing is more likely to show up in searches.

    Example: Crystal Beach near Destin water park, mini golf, shopping, night life, cinema, great seafood

    Use all of the space provided. The photo captions are another bit of real estate in your ad where you can potentially sell a prospective renter on your home. You're paying for the space, so why not use it? However, do not use this space to share personal information (e.g. email address, phone number, personal websites).

    Proofread. You can detract from the legitimacy of your listing when your photo captions contain spelling, grammar and punctuation mistakes. If you know grammar isn’t your strong point, it may be worthwhile typing your captions first in a Word document (or any program that has a spell check function) and then copy and paste them into your listing. It's never a bad idea to have a friends proofread your entire listing, including your photo captions.

    Don’t miss an opportunity to communicate extra detail to travelers about the amenities your home has to offer. Photo captions are a great way to enhance and drive traffic to your listing. Being descriptive and creative with your captions can really increase interest in your vacation rental.
    *Last Updated April 11, 2018

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