Here's a guide to building a remarkable listing from top to bottom on HomeAway. How many of these boxes can you check for your listing?
Your headline might be the single most important bit of text in your listing, so it's critical that yours is not just good, but GREAT.
A 5-Star headline:
First photo - also known as the thumbnail photo
When choosing a thumbnail, select a photo that is different from the others in your destination. Choose a picture that showcases something specific to your vacation home, like your living area, balcony, or hot tub.
The best thumbnail photo is:
A picture is worth a thousand words and the Internet is a visual medium. Photographs are the most important selling features of your listing.
Your listing should, at minimum, include photos of the:
Photo captions are your chance to give renters more information about the specific features of your home.
Terrific photo captions:
The property description is a short summary that should paint a clear picture of your vacation home and the extras that you offer.
A standout description:
The description of your vacation rental property's location is a vital component of your ad and should not be overlooked.
An outstanding location description:
Many travelers start their search for a vacation rental with a specific date in mind. While browsing vacation rental portal websites like HomeAway.com, VRBO.com, and VacationRentals.com, these travelers look at the availability calendar to determine if your property is open for their dates. Make sure your calendar has been updated within the past week.
Next to destination, price is one of the most important factors for travelers when choosing a vacation rental. For this reason, HomeAway includes a structured rate table in each listing to make it easy for travelers to find and compare properties by price. If you do not currently use the structured rental rates table, you may be missing out on potential renters.
It may take some time and thought to complete, but the amenities section is a very important part of your vacation rental listing. Renters will often use this section when comparing two vacation homes side-by-side.
To effectively showcase your property's amenities:
Specify bathroom details
Names nearby landmarks or attractions
Lists upcoming events
Include an Insiders Guide for your location here.
Think of reviews from past guests as additional marketing for your home. Your future guests will have the information and the assurance they need to make a decision which should result in more inquiries.
For reviews on HomeAway.com to be the most effective:
Write an Owner Response to each review
|The more complete your listing is the more comfortable renters will be inquiring about and ultimately booking your vacation home.|