We just launched the 2012 Breakfast Seminars in Destin, Florida and Gulf Shores, Alabama. Both were great events and very well attended with over 50 attendees at each event. The feedback from each seminar was universally positive.
At the seminars, the team gave an update on our plans for all five of our HomeAway Software for Professionals™ platforms: Entech™, PropertyPlus®, FRS®, Escapia® and V12.NET®. We reiterated our commitment to continue development and support for all of them. We will continue to support all five software platforms well into the future as long as our clients want us to because supporting the products will continue to be a profitable business for us. More details on our product development plans are on the way in the coming weeks, but as a public company we are not allowed to make any forward looking statements so it is a difficult balance.
Our sponsors also presented an update on very important current issues including Credit Card Security by HomeAway and VacationRentPayment, the Five New Marketing Best Practices by Visual Data Systems and Selling Value-Added Travel Services by CSA Travel Protection.
But our primary message at the breakfast seminars is that it’s time to get excited! Think about this: roughly six million Americans use vacation rentals for their vacation lodging. That’s six million out of a traveling population of over 100 million. With that as a backdrop, it leaves a huge upside for you to advance your business. HomeAway is constantly efforting to increase the visibility of vacation rentals. If you haven’t seen our most recent ad campaign called “Let’s Stay Together,” check it out here.
Along with increasing the visibility of the vacation rental industry through advertising, we’re continuing to develop new capabilities on our software solutions so you can take advantage of that heightened visibility. And, we’re constantly improving our online marketing tools for professional managers. Stay abreast of all product advancements through your Relationship Managers and a new quarterly newsletter, the first of which you will receive later this month and we hope to see you at the next Breakfast Seminar!