I’m excited to announce Community for Property Managers, a new online resource for professional vacation rental managers.
The vacation rental management business is tough because there are many ways of going about it. The Community for PMs will share snapshots of how successful property managers grow and streamline their respective businesses.
The site is launching November 10, 2011, and will be seeded with a rich sample of content. The variety of resources will increase rapidly over the next year with your contributions to its articles and forums.
Sure! All sites want great content, but few achieve this. Why should this Community be different? Because resources will be contributed by members of the industry itself, making up the “Community.” Users will learn and share content via forums, share and seek advice with one another and form groups with fellow users to pool resources on a variety of topics and issues.
How will we foster this? Community for PMs is designed around a “give-to-get” information exchange. Members will give opinions and advice regarding their business experience with an interest to see others’ answers.
Key Features of the PM Community
How-To-Articles. Vacation rentals are a complex business. The Community will offer a continuing steam of “how-to” insights on discounting, growth and other common industry challenges and trends.
Forums are available for managers to exchange comments. These will grow in lock step with content and participation. We expect to see forums for industry trends, vendor products and relevant industry news.
Statistics (available in 2012) will provide perspective to the booking trends experienced by individual rental managers.
Vendor Showroom - I am especially proud of HomeAway here: we are planning to include a Community Vendor Showroom that will be free and open to all—including HomeAway competitors to provide PMs the ability to browse and rate products and service providers for their managed homes. This is a bold move. But we are hoping this will provide an incredible value to our PMs
I’ll host Webinars where guest speakers share insights. One of our first webinars, “Hybrid Business Models,” will show how a rent-by-owner business morphed over five years into a PM with five hundred homes under management by incorporating best practices of both PMs and rent-by-owners. Subsequent webinars will address difficult industry challenges in the realm of rate setting, finding growth in maturing markets and channeling employee conflict.
Polls will be utilized to gauge opinions on topics such as booking trends, financial effects of discounting and the impact of social media on the industry.
Community will also offer business support tools. Our first example is a spreadsheet tool that will help calculate the dollar value of a single home—illustrating how much is at stake when a homeowner is added or driven away. Soon, our “What-is-it-Worth” valuation tool will help calculate the value of a vacation rental management firm.
Community for PMs Will Belong to the Industry. Community is designed to attract and benefit all segments. No cost. No strings. Our goal is to build this industry and welcome any efforts towards that goal.
So come on in. See what’s there now. Let your imagination show what you can help it become. Then contribute what you can, take what you need and help make this a fabulous Community.
See you there!