With the end of summer season right around the corner, now is the time of the year that I look my 2011 revenue to see how things compare to the goals I set.
For most of my properties, I am on target to reach my goals (and happy to report, a couple properties are ahead of my goals.) But, there are a couple of properties that I had to “step it up” in order to keep myself on target. So what does “step it up” mean to me? Well that means that I have to be more diligent about calling and emailing renters as soon as they inquire (you know—the early bird gets the worm).
Everyone hates last-minute openings and I am no exception. As the dates grow nearer, your chances of getting a booking decrease significantly. I still had some openings for the end of this month so I’d better get a move on it because once those dates have passed the opportunity is gone. To entice renters, I decided to run a special. For the last 2 weeks of August and first couple weeks of September, I ran “Rent 3 nights, get the 4th night ½ price” or “Rent 3 nights, get the 4th night free” (of course, Labor Day weekend is excluded).
As soon as I ran that special, the bookings started to roll in which put me back on track to meet my goals for 2011. Sometimes it just takes a tweak her and a tweak there to get those bookings!
I’m going to close today’s blogpost with a funny thing that happened to me this week.
I was on the road and I received an inquiry from a prospective renter. In the comment’s field, they asked if there was free wifi in my cabin. I responded with my Blackberry, "Yes the cabin comes with free wifi". The renter responded, “Thanks but already have one wife; I cannot handle two.”
A bid confused by their response I scrolled down to the original conversation. Apparently the spell-checker on my Blackberry changed the word "wifi" to "wife". So my response to them actually read, "Yes the cabin comes with free wife."