Wow, what a Super Bowl! The game was pretty close, and the Saints were able to pull it off in the end. But who am I kidding? I didn’t really give a hoot about the game; I was only watching the commercials.
From my perspective, the commercial was a hit—we achieved our goal of exposing the vacation rental industry to a broad new audience. This year’s Super Bowl became the most watched program in television history, with over 106 million viewers! It even surpassed the previous record holder, the 1983 finale of “M*A*S*H”.
The commercial also got great mentions in media. Here are just a few highlights:
As with any advertising campaign, it’s all about reach and frequency. Clearly we nailed the “reach” during the game, but now we’re gearing up for the frequency part. You’ll be seeing HomeAway ads on HGTV, The Travel Channel, Discovery Channel, and The Food Network, just to name a few.
And what about traffic to the site? Yes! We surpassed our expectations for both traffic to the website and inquiries to properties.
Here’s to big success from our first Super Bowl commercial!