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I also write a blog about what to do in Britttany and other things like our search to find out place in France and a bit of what happens in my everyday life. I also try to post on my FB page at least once a day with stuff that I think will be useful for guests or of interest to them. I wouldn't bother with a paid campaign on FB - I'm struggling with getting bookings through HA and they specialise in holiday lets - I can't see what FB would add at this point...
I would not completely write-off a paid FB campain. Lots of rental agencies in the Outer Banks of North Carolina use that quite effectively to attract pre-qualified leads to their FB pages. Consistent posting to FB is the right way to go overall.
Hi all - this is a timely discussion for me. Personally I do not like Facebook, but I am very introverted and don't care to keep up with folks that are not an active part of my life. However, I know that it is extremely popular, folks love it and it seems to be a great way to network and spread the word about so many things - namely for us our vacation rentals! So I've just started a page for ours. I'm going to hop on over to the links you guys have shared for your pages to get ideas on how you utilize your page.
I've just opened up every single link that all of you have shared and I'm going to go through and "like" your pages. This is a great idea, for everyone to support each other and spread the word for each other's rentals. I love the comrodory within this community and in the business of vacation rentals that I've seen so far! Other fields I've worked in are so competitive and I never understood why "competitors" can't just be colleagues and help each other out so I love this about the rental business!
Here's my new Facebook Page!
Glad that you have found it useful and thanks for the like - have liked you back! :-)
Thanks so much Maria - I just saw that you did it! I set up my rental page and I do not have a personal page, so it's not connected to a profile like that. But I made my husband an admin of the page. He sent out a request for likes to his 250 some friend's list and it looks like nearly half of them declined it. We just have never had good luck with Facebook but mostly because the folks we know are pretty flakey and not supportive.
Anyway, I can never seem to do things like add apps to my rental page. It always wants to switch to my husband's account. I can't set it as a "place" for folks to do "check-ins" I'm just kinda losing my patience with Facebook already. I've tried off and on over the years to use it but I never like it or feel like it's beneficial. But I'm hopeful and really trying but I'm about ready to throw my hands up on it!
We did run a FB ad last fall and did generate a number of "likes" with it. I can't say for sure that any of them have turned into bookings, but I suspect we may ultimately have gotten one or two.
Studying my "insights" data, it is clear that subscribers to our page really like photos.
This morning's photo album, posted just a few minutes ago, has already generated several "likes"
Hi All,I am enjoying looking at everyones propertiess and am in the process of liking everyones pages! Wondering if it would be possible to get a few likes on my own page? Thanks Sheila
for some reason it won't let me post my page so it is kastnersbeachhouse after the facebookcom Thanks! :-)
I'm posting interesting things to do and also info about the area. Just started so much to add. If you want to like mine I'll like you back. https://www.facebook.com/EloikaLakeLodge
Check out what's happening on the Big Island of Hawaii on my page ~ https://www.facebook.com/pages/Hawaii-Getaway/87584691606
Will definitely go like your pages as well.
I set up a FB page for our Costa Rican vacation home not for renters but for family. However we have been told we've been found through FB searches by people interested in that area. Next year we move there and make it our primary residence and plan to detail the journey there. Would love to share our experiences https://www.facebook.com/#!/pages/Arenal-Country-Club-Condo-2/357426110938056
I have been researching techniques to generate vacation rental bookings now for about 6 years and have yet to meet an owner who has successfully figured out how to convert Facebook fans into new bookings (on a regular basis). For this reason, I just featured "Facebook marketing" as one of my Top 7 Biggest Time Wasters (http://www.vacationrentalmarketingblog.com/top-7-most-wasteful-vacation-rental-marketing-practices/) when it comes to increasing occupancy.
In my experience, I have found Facebook to be good for (a) keeping in touch with former guests, (b) capitalizing on last minute discounts, and (c) sharing useful/interesting information about the area in order to generate buzz about your rental. Of all these things, directly generating bookings was not something Facebook ever seemed to produce, no matter how many thousands of "Likes" a page had. If an owner can prove me wrong, I'd love to hear from him/her.
To sum up, if I spent as much time on some of the more efficient practices as I did on creating a Facebook following, I'd have saved myself a lot of money.
My facebook pages are newsey and photo orientated about Normandy and also I use it to update about our creatures here...I haven't a huge amount of likes but past guests dip in and new ones that are due to come are following...I'm finding it is helping referrals, it is also helping close some enquiries and also is giving folk a better understanding of us before they get here if they are watching us.
For me it is a tool rather than generating bookings - it's to help tell your story - a market stall.
If you want to see our big surprise in the shape of a baby Alpaca please click through...we didn't know the mother was even expecting (we had rescued from going for meat!). https://www.facebook.com/fermedeleglise
I think that your FB is one of the most interesting that I've seen in terms of telling your story. Excellent, in my opinion....charming....intimate. I would be thrilled to see this as a guest planning a visit to your place. It's more than just a "bed and a bath"...I see an "experience" waiting to be had based on your FB "story"....it's steeped in what it is like to "live there" for a guest. I see your FB as a great way to create the relationship between parties...I'm certain that it helps you with the "trust" factor from a traveler's perspective. I've seen so many dull FB pages. Yours is alive.
I've recently created mine, please take a look at it and "like" it. Thanks in advance!