My name is Jay William and I'm new to the community. I thought the best way to meet other vacation rental owners and professionals would be to contribute. I hope you enjoy the tips. If you have any questions or comments please join in!
I would hope to share this rental marketing information with you so you'll be able to beef up your rental advertising efforts and lose less booking opportunities.
Here is one mistake I found being taught by vacation rental marketing "pros"
I recently read a blog about marketing vacation rentals online and I noticed "pros" were showing owners how to improve their vacation rental listing titles and conversion by revamping their ad title for them. The problem I quickly noticed was the titles the 'pros" recreated for the owners weren't any better than the owners titles, they included details about the property in the title that have been proven to deter travelers from clicking on rental ads.
Mistake # 1. Vacation rental marketing "pros" are teaching owners it's OK to post the amount of bedrooms in their vacation rental listings ad title. The ad title is the most important part of your vacation rental listing. It affects your listings optimization and visibility in search engines but ad titles are also the most important element of your listing because if your ad title is weak travelers will not click and pass your listing right by.
Problems with these rental marketing mistakes
1st. you will get very little search engine traffic by using "4 bedrooms" in your add titls.
2nd. You narrow down your interested audience.
These type of details can be found in the ad itself once they've clicked on your advertisement. You do want them to click on your ad don't you? Of course you do if the renter never opens your ad then you can't sell them on your property.
Don't include information details in the title of your vacation rental listing ad. This takes up valuable space in your title for much more important content that can be used to help your listings S.E.O. AND The amount of travelers that actually click on your listing and book with you!
Mistake # 2. Don't include words like condo or townhouse in your ad title. A traveler may have misconceptions about your vacation rental because of the lack of information they have about your property. Give your property a much more broader market appeal don't narrow down your market with your ad titles. A traveler may be interested in renting a vacation home until, well they see the awesome rental property you own. The features of your property may be all they need and want! But, you'll never know if they never see it!
If you would like potential travelers to get all the information about your vacation rental before they eliminate you as an option, then don't use information details in the title. It can be a turn off for certain guests. Give your vacation rental a fair chance to compete by drawing travelers into your ad to find out more about your property.
I believe you should be on the vendor area not the forum. This is not the place to advertise your business. We all want free advertising but this forum is for owners to communicate with one another not place ads for our business.
It is a pleasure, thank you for commenting. I wanted to take the time to respond to your comment. In the post I do not ask for anyone to buy a single thing. It is a contribution to the community which I wrote specifically for the owners of the site to benefit them. This is not in my book it is original content that will help the site in more ways than one.
This is an open discussion and is posted in the correct section. Under "Advertising Your Rentals" and in "Marketing Techniques"
The post is relevant to both advertising rentals and marketing techniques. This article starts a discussion of mistakes owners can be making exposing them and helping them to adjust their vacation rental marketing techniques.
Just like in a real face to face meet and greet, I have set forth an introduction of who I am to the community, so people know who they are communicating with.
In the introduction I have invited others to join in the conversation so that owners can openly discuss and benefit from an open forum discussing relevant vacation rental marketing information to improve their business and answer their questions.
If you have something to contribute to the post I believe that it would help to benefit the community and its owners even further.