Apr 30, 2012 9:49 AM
Having a property website is crucial for a successful marketing plan
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Are there any owners out there that are struggling to see the importance of personal property websites? How about if you think having one is important, but you are hesitant to spend time finding out how to go about setting one up? In today's rental market, setting yourself apart by having an up-to-date personal website can help your conversion rate greatly. Trust is a big factor in renter's minds and they want to know for certain what they are getting for their money. You can help build this trust with a knowledge-heavy website that answers most, if not all, of their questions. If you have questions regarding a personal website for your property please feel free to message me directly or post them on here.
Were six months from turning a house in Fla into a vacation rental but want to get the website up within the next month or so. Any suggestions and directions on how to proceed in creating and setting up a website would be appreciated. Looking at vacation rental web templates as well as creating our own from scratch. What the pro's and con's on each?
Hi turk,
Welcome to the community! There is a long discussion here that may help you out with your questions.
Tyann Marcink
Nature's Retreat and Canyon Retreat | www.vacationhomeinbranson.com
Website Design and Photography | www.marcinkdesigns.com
Look at Bookt.com. An amazing company and easy to work with. Check out www.mansiongetaways.com. Just went live and work in progress and have other sites too now adding 60 more properties. I was working with LiveRez and its a terrible company to work with and they basically stole my money. I would definetly not recommend liverez but 1000% Bookt.com. Ask for Matt Hoffman
Marc 646-275 6666.
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I wanted to see your website using this software, but cannot find it. Can you share?
I was uncomfortable when I went to the Bookt.com website that I coudn't even get a rough idea of cost. Perhaps when owning mansions such as you do, absorbing this marketing cost is no big deal. However, my markekting budget for my little cottage on Cape Cod is limited. http://www.homeaway.com/275888 so it would be nice to have some rough idea of cost before I even take the rouble to contact anyone.
I am looking for a new website software company. What's your connection to Bookt.com if you don't mind my asking?
I have no connection outside of them setting up my 2 ply sites and hooking me up with an easy to use platform.
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Dear gmajay,
Pricing for websites can be really difficult because there are so many factors involved: how many pages will be required, is there hosting set up needed, do you require extensive design or add ons, such as search engine optimization or social networking... but there is no reason why a beautiful little cottage in Cape Cod shouldn't have a beautiful boutique website at a small price.
If you're interested in getting a price, I can send you a questionnaire that'll take you no more than 6 or 7 minutes to complete and I'll be able to provide you with a price, as well as a menu of options so you can pick and choose and know your price (and how long it'll take) before you buy.
I know it can be daunting when this isn't your area of expertise - it's not dissimilar to renting a cottage in Cape Cod without having seen lots of photos, read all about the activities and the area, and heard experiences that previous guests enjoyed - all things that could be found on a website!
Rebecca
Abask Marketing
(954) 303 0723
Other sites I've done:
www.bahamas-oceanviewrealty.com
Reliable...I believe that having your own website is very important. You are able to put things on it that you might not be able to on your paid listings. Also...big importance, by having link from your website to other important sites helps your website show up in searches.
If cost is the issue, then build your own. It will take a lot of reserch and some time but it is usually the most cost effective way to go if you only have one rental.
There are 2 website hosts that have been recommended to me recently (I don't know anything about them):
weebly.com and (ooops, sorry can't remember the other one). WebChalet is another one..speak to Sarah (she posts on here occassionally)
I would not recommend the one that we use (Homestead/Intuit)...it does not seem to be very user-friednly and is hard to edit. (see our website for some ideas www.ThreeSistersVacatonRentals.com )
If you are looking for something that is easy to use....then I would go with one of the hosts that carter to VR's...like BookIt or something else. A lot of the owners that post on here include there website link. Check these out to get an idea.
Thank you for your input tsvr. Here at Reliable Rentals we strive to provide marketing solutions for the vacation rental owner. We specilize in templated websites that are fully functioning as well as inexpensive. It looks like your website is currently down? Or am i mistaken? Here is a working example of our website for you to look over and get an idea of what out product looks like if you were looking for new ideas in the future!
Tyler, thanks for the reply. Our website is not down....my link had a typo...it is www.ThreeSistersVacationRentals.com.
The link you provided takes me to a vacation rental listing which is fine if I was looking to see what a listing with you might look like. Your website does not offer ANY info without first being required to register.
I agree that a personal property website is an important marketing tool. As there are so many thousands of websites dealing with vacation rentals, your chances of ranking high are remote but refering an inquiry from Homeaway to your website enables you to "sell" your property and make it stand out from others.
There is no doubt that incoming links are the most important in your website, more so than a reciprocal link (I link to you and in return you link to me). It is also important that the links are relevant to the website subject, Such as vacation property to vacation property.
I suggest that we have an opportunity to help each other improve our search engine standing by sharing website links.
For example. If you tell me your website URL, and agree to add links to your website, I will set up a system where website A links to website B, website B links to website C, and so on, the last website links to the first. That way every website has incoming links without having outgoing links to the same website. If we went ahead I would ensure that you are not linked to another property in your area (so you are not linking to a competitor) and also inform you which sites you are linked to and which sites are linked to you.
If you want join me in this project I need your email and website addresses
send to: exumadolphin@yahoo.com
Starfish...you did not provide your website address for you to take a look.
My website is at www.vacationrentalinexumabahamas.com
I don't quite understand your message above. What information were you trying to find? The link I provided is a website currently is use by one of our owners. Our product includes photos, description, rates, maps, etc. The only part that would require you to "sign-up" would be to inquire about a possible booking.
I was able to look at your website and it looks very professional. Happy bookings!
Thanks for the mention, Three Sisters Rentals!
Here at WebChalet we specialize in website templates built specifically for vacation rentals and have a lot of great tools that tie in with HomeAway and VRBO, including a calendar sync and one click import of reviews.
Here are a few samples:
Single property: http://www.cultuslakehouse.com
Multi Property: http://whymmsvillas.com
As mentioned above, a website can really enhance your current marketing efforts for your vacation rental. A personal website gives you the opportunity to include content and images that don't fit on your HomeAway listing and also helps establish credibility and professionalism.
Other things to think about when you are considering website providers are price and easy-of-use. You don't want to break the bank and be charged every time you need to make a change. Plus, when you need to advertise a last minute vacancy or special, you should be able to change your website yourself, without having to know HTML or have other special computer skills.
If you have any questions about the benefits of a websites, feel free to give me a call at 855-777-2284.
Sarah
Sarah...you are welcome. Thanks for being so helpful.
My current site was hosted on MobileMe and built with iWeb a number of years back. Apple geeks will know that MobileMe support is gone at the end of the month (replaced with iCloud), so I had to find a new solution. Thanks to tsvr who suggested weebly. I built the following site in a few hours using their free hosting option:
I was very impressed with weebly's drag and drop site builder and choice of templates. I get all my booking from VRBO and just view my web site as supplemental marketing. Most of my site visitors start on VRBO and then go to the site for additional information.
Webchalet looks like a nice option and seems reasonably priced if you want a more full featured site.
Jeff Bailey
Creator of Vacation Props, an innovative iPhone/iPad app to manage vacation properties and quickly respond to inquiries
http://www.fourthframe.com/FourthFrame_Technologies/VacationProps.html
http://itunes.apple.com/us/app/vacation-props/id452612798?mt=8
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