Skip navigation

Join the Vacation Rentals Conversation!

Get answers to all of your questions from fellow owners and travelers.

Join the CommunityX

CommunitySeek, Ask, and Share in the Vacation Rentals Community
14906 Views 29 Replies Latest reply: Jun 14, 2013 12:17 PM by serenade RSS
dodgertown1 Contributor 52 posts since
Mar 31, 2011
Currently Being Moderated

Aug 25, 2011 9:53 AM

Is anyone else having success with a personal website?

In a couple of months I will be going live with my own website with our 3 properties.  This will be my first attempt with my own site.  I know that I can't depend on it alone to get reservations.  I would like to see if there are others that have had success with their own personal websites and receiving traffic to their site.  If all I do is end up with a great looking site but are buried about 10,000 pages in the search then it won't do me any good.  Hopefully some of you have had success.  By putting my places on one site it will only cost me around $180 a year to advertise them.  I have enough room because of the hosting price to perhaps pay more for ways to move up in the Google searches.  Any suggestions will be greatly appreciated.  Because of the new Homeaway tiered subscription levels I am now going to have to decide between VRBO and Homeaway next year and drop one of them.  I can't believe that either site would want to lose my revenue which has been around $900 a year on Homeaway and around $1400 on VRBO.  My new site will become much more important than it was going to be now that the big sites are pricing themselves out of my range. 

  • tyann Contributor 223 posts since
    Dec 28, 2010

    Yes, your own website is definitely worth it. Now remember, it does take time and a lot of work to get up in the search results, but if you have someone who knows what they are doing with the SEO (search engine optimization), it won't take as long (still figure a few months at least though).

     

    Things that will help you get moved towards the top of search results (in no particular order):

    • Have a website name with your keywords in it
    • Meta page titles and descriptions
    • Meta keywords (but not as important as they used to be because of spamming)
    • Alternate tags on all photos and graphics
    • Relevant incoming links (i.e. link back to your website from forum posts like this one)
    • Relevant outgoing links
    • Minimum 300 words on the home page that incorporate your target keywords but don't spam
    • Links within your website to your other website pages to create a strong "web"
    • Get on Google Places
    • Have at least one social media page/account, but more is better
    • Link to those social media accounts
    • Keep your content always fresh for the new Google current search results (Easiest way is to place a social media widget in the website and keep up on your social media posting. Also using a calendar widget works for this purpose.)
    • traffic

     

    For example, if you search for "branson vacation home" - you will have a list of Google Places pop up first (of course, after the paid ads). Then, my site www.vacationhomeinbranson.com is there on the first page of natural results. Don't fall into the trap of the paying a marketing company to place you in those ad spots at the top of search results when you can place high in the natural search results.

     

    I haven't done the Google Places yet since I am debating on how public to make my exact location. I have a Google map on my website to pinpoint our places, so I think that is enough for now, as I am happy with the number of bookings I have right now. I do have the address on Facebook so guests may "check in" if they would like.

     

    I would still stay on at least one website that lists other vacation rentals, but try to choose one (or more) that will link back to your website. And ALWAYS give your website to every guest that inquires. Even state in your descriptions to direct people to your website for more information and pictures of your places.

     

    There is another thread on the forums somewhere about this same topic as well.

     

    Tyann Marcink

    Nature's Retreat and Canyon Retreat | www.vacationhomeinbranson.com

    Website Design and Photography | www.marcinkdesigns.com

    • sfowner Contributor 33 posts since
      May 16, 2011
      Currently Being Moderated
      Sep 28, 2011 10:01 AM (in response to tyann)
      Re: Is anyone else having success with a personal website?

      Great tips Tyann! Thanks for the refresher course on what to do.

       

      I keep reading this stuff but it is hard to put all into practice (especially the social media things). Your 'link-back' idea is great! Thanks. David

       

      www.YourHomeInSanFrancisco.com

       

      I built my site through GoDaddy but they are expensive and difficult to use and I hate their politics.

      Anybody have a suggestion for a good alternate to GoDaddy ???

    • loscuatrotulipanes Community All-Star 232 posts since
      Oct 7, 2011

      Great tips Tyann!
      I think it's important for vacation rental owners (many of whom may not be super computer savvy) to know that anyone can create a website using a free platform like Wordpress in an afternoon.

       

      Wordpress is great, and I recommend it to all vacation rental owners, because you can easily change content (blog posts, prices, testimonials...etc) without the help of an expert. To get set up, either...

       

      A. If you are confident in your abilities, buy a domain/hosting (I like GoDaddy), install the free Wordpress software on your hosting (GoDaddy makes this as easy as a few clicks), then log in to your back end and start designing your site.

       

      Or..

       

      B. Simply use a freelance designer on a site like Joomlancers.com to get Wordpress set up for you. Do a quick Google search for "Free Wordpress Themes" and send him/her your choice along with the content (images, text, layout) for your site.

       

      I have walked owners through this seemingly daunting process in about 1 hour. Choose a free theme that uses images front and center (I like the options here: http://www.1stwebdesigner.com/wordpress/free-portfolio-photo-gallery-wordpress-themes/). All together, this process is worth its weight in gold. In response to the primary question in this thread -- "Have others had success with their own website?" -- I wonder how you can have success WITHOUT it?!

       

      Your own site allows you to alleviate reliance on listing sites (that's directed at everyone who complains about not getting enough good leads via VRBO/HA anymore) and truly demonstrate some uniqueness and authenticity in your destination.

       

      Matt is the author of Vacation Rental Marketing Blog: the DIY guide to increase your rental bookings for free.

    • tsvr Contributor 220 posts since
      Feb 28, 2011
      Currently Being Moderated
      Jun 22, 2012 7:40 PM (in response to tyann)
      Re: Is anyone else having success with a personal website?

      Tyann...I agree with Sarah from web Chalet...you listed great tips and went to a lot of effort to help out. Thanks web chalet also.

       

      One of the things, that I have been reading about recently that helps out with links for your website is to have a blog.

      Also, the more reserch you can do a head of time, the better. Not just on the content, etc. for your website but the company that hosts your site...there are a lot of them out there.

      If I had it to do over again, I would chose a host to set up my website that caters to vacation rentals. The one I have now does not. It is also not very user friendly and is hard to edit.

  • webchalet Contributor 34 posts since
    Mar 1, 2011

    Great tips, Tyann!

     

    You are right on that a vacation rental website is well worth it.  I have also included some links to helpful tools that will help you optimize your website.

     

    1. Choose a domain that includes your keywords is key!  If you want to find out what people are searching for, check out the Google Keyword Tool .  A good rule of thumb is to include your location in the domain name.  Are guests searching for "cabins" or "vacation rentals" in your area?  You can find this info here! For example, you can see that there are 1,600 monthly searches for the term "Mount Shasta Rental."  Thus, the website http://www.mountshastarental.com/ is great choice if you are trying to go after this keyword.

     

    2. Keeping your content fresh and new is also important.  A blog is a great way to add new content on a daily or weekly basis about local events or area info that your guests may find helpful.  Wordpress, Tumblr and Posterous are three great options.

     

    3. A website is a great way to keep in touch with past guests.  You can add a newsletter sign up option on your website and email past guests about deals and other promotions. 

     

    4. Just like your HomeAway listing, pictures are very important.  Your website visitors should easily be able to view your property photos.  The images should be large and high res. Plus, if you choose a clean website design, the pictures will really stand out. 

     

    5. Track your traffic.  In order to see if your website is successful, you need to have some metrics.  Google Analytics is free and will give you more information than you can every ask for.  You can see the number of website visitors and page views, and even see the locations where visitors are coming from. 

     

    Let me know if you have any additional questions!  Lastly, our clients have seen a lot of success in local search by adding a Google Place page.

     

    Sarah

     

    WebChalet, Inc.

    http://www.webchalet.com/

  • New Member 7 posts since
    Aug 31, 2011

    Around 45% of our business comes from our own website at http://www.kendalcottages.com

     

    We are only in our first full year (opened for our first guests in April of 2010) but business has been good.

     

    I think our domain name (which I registered long before we bought the property) has been helpful, as it means we are doing well for a number of key terms such as:

     

    kendal cottage - #1 on Google

    kendal cottages - #1, #2 and #3 on Google

    kendal apartment - #2 and #3 on Google

    kendal apartments - not ranking so well just yet

    kendal self-catering - #3 on Google

    kendal holiday - #6 on Google

    kendal holiday cottage - #1 and #2 on Google

    kendal holiday cottages - #1 and #2 on Google

     

    It's not just down to the domain of course, I also try to make sure we are 'out there' as much as possible, that I blog regularly, etc. etc.

     

    My day job is online tourism marketing so that helps a lot of course...

     

    tyann... although your general advice is helpful, it's not entirely accurate, or at least out-dated.  Just for the record, the meta keywords tag will NOT help you move up the search results.  It's not just 'less important' - it's no longer important at all (as far as moving up the rankings in Google is concerned).

  • cairnsholidayhomes Contributor 34 posts since
    Feb 24, 2011

    Hello Dodgertown1

    Approximately 80% of our business comes from our own website which we started 5 years ago. www.cairnsholidayhomes.com.au  

    We were lucky enough to secure the domain name of Cairns Holiday Homes, which has given us a great advantage in terms of specific key words in a Google search.

    Having a website that has a content management system is not as difficult as it might seem, and is well worth the money.  We use a joomla template, and with not a lot of experience, have managed to negotiate around the site making changes and updating it.  Our technical help is very quick to fix any problems that we get stuck with.

    We also advertise on HomeAway, VRBO, FlipKey and Homelidays.co.uk,  but none of these sites bring in the traffic compared to our own website. 

    Set up a Facebook Page. I have just read today that you no longer need 25 likes to secure your "Vanity" URL http://blog.hubze.com/2011/09/no-longer-need-25-likes-to-get-a-facebook-vanity-url/ 

     

    Good luck with the website.

     

    Lizzie Marshall

    http://www.cairnsholidayhomes.com.au

    http://www.facebook.com/cairnsholidayhomes

  • lrbaldwin Active Contributor 757 posts since
    Feb 16, 2011

    Our web site doesn't cost but about $50/yr (bluehost.com).  I haven't considered trying to actually get bookings from it.  I use it to supplement our VRBO listing.  Most of our renters are young families with a grandparent or two thrown in for good measure.  They do most of their cooking in the house rather than eating out.  They appreciate the kitchen inventory, the list of other things provided,  the links to things to do on the Outer Banks.  This helps them determine what they do and don't need to pack.  The interactive floor plan shows them exactly what to expect, and many of them choose who gets which bedrooms ahead of time so there won't be any squabbles when they arrive. 

     

    It's all home grown, nothing fancy.  The trickiest part was the floor plan which I did with PhotoShop, but you could just hand draw a floor plan and scan it as a jpg and include it just like any picture.  I think there are free apps for making hot spots and links out of the areas in the floor plan.  I used DreamWeaver, but that costs.  The easy part is to just make multiple pages with lots of pictures of each area.

     

    Our rental area is just about all rentals, very few residents, thousands of rental cottages, so I don't think we would be successful at this time trying to get all our bookings through our site.  We have only 6 weeks of repeat renters, and only 2 of those weeks is high season, and our two week September (5 years) won't be coming back because their daughter has now started school.  I think the $600 or so we pay to VRBO has been well worth the money.

     

    Linda

  • New Member 1 posts since
    Sep 16, 2011

    I agree with the above replies.  A personal web site isn't magic, but it is very helpful and it works together with your other marketing efforts.  Google will automatically find it, but in high competition markets like ours (maui condo rentals), it is extremely difficult to get ranked highly. I created kulakane302.com four years ago to supplement/complement our VRBO listing, and have followed nearly all the SEO rules, but it still ranks far behind the big rental management companies in Google searches using any search terms that I expect a potentital guest would use.  Nonethless, I believe that having a personal web site is very worthwhile, because it allows us to provide much more information to our guests and in ways that would not work or fit within the constraints of a VRBO listing.  I also embed some of my YouTube videos in the web site, and include my calendar on my web site.  Mostly, it's a convenient way to provide a lot of additional information to my guests. 

     

    I include a link to the web site and my my YouTube channel and web site in the signature block of every email that I send to a potential guest, as well as a few choice photos.

     

    Overall, I would say that my personal web site does not bring in a lot of guests (maybe 15-20% of the total), but it really helps convert inquiries into rentals.  I would say that more than 50% of inquiries that I want to have as guests end up renting.

     

    I also recently created a Kulakane 302 Facebook page, and it also links to the web site and our YouTube channel.

     

    IIn addition to the above, I run a low-budget Google Adwords campaign, thus creating a 5-point marketing effort - VRBO, personal web site, YouTube channel, Facebook, and Google Adwords.  It's a lot of work (and money spent on VRBO and Google Adwords), but we have all the guests we want.

    • webchalet Contributor 34 posts since
      Mar 1, 2011

      Mauizeus and any other owners with websites,

       

      What are the most important features of your website?  Are there any features that you wish your website had? We are always trying to improve our websites for vacation rental owners and managers and would appreciate any feedback.

       

      Here is a quick list that we put together:

       

      - Vacation Rental Template is customizable: you can change colors of the website design, etc.

      - Easy to Edit: you can log in and make changes yourself with no tech know-how.

      - SEO: Website have Page Titles and meta tags and are optimized for search.

      - Website syncs with your HomeAway calendar.

      - Websites has social media tools built in (Example, look at the Facebook widget in the footer of this website:

      http://www.whymmsvillas.com/)

      - Website has a Blog

      - Website allows you to add Local Info

      - Video

      - Local Weather Widget

      - Vacation Rental Reviews

       

      thanks in advance for your thoughts!

       

      Sarah

       

      WebChalet, Inc.

      http://www.webchalet.com/

      example websites:

      http://www.beachandbayvacations.com/

      http://www.riobeachrentals.com/

       


  • New Member 13 posts since
    Sep 15, 2011

    We have found that 99% of our bookings have been through HomeAway and Holidaylettings. 

     

    It just seems that if potential guests Google their desired location, accommodation requirements etc., the big company names automatically come up first in their search.  We have been very happy with this way of advertising, as it seems to lend some 'legitimacy' to our apartment....

     

    Having said that, we have put together our own personal website www.thevenetianterrace.com so that when we receive inquiries, we respond immediately with our standard form, along with a link to our website which explains in much broader detail our holiday home, policies and other pertinent information.  This has done much to turn inquiries into definite reservations, plus I think it adds to the confidence of the person making the booking.

     

    Although we have only been rental owners for the past 6 months, we have had 2 (!!!!) reservations from people who found us on Google.........page 15!!!!!!  Kudos for their perseverance!

  • skiandglee Active Contributor 509 posts since
    Apr 27, 2011

    I have VRBO, local chamber of commerce and my own websites which I pay google adwords $50 a month for.  I get about 150 hits a week on each of my sites and about half come from google searches, the other half split between vrbo and the chamber of commerce site.  I've setup a website to help people with my experiences, check it out and see if I can answer any questions to help you.  http://www.vacationrentalhelper.com

     

    Rick

  • firstgreen Contributor 23 posts since
    Mar 7, 2011

    I think having a personal site is a great way to provide extra information on your area (expert resource) that can make you stand out from the competition. I don't think we will ever be in a position to rely on our website alone, a mixture of holiday rental advertisements on portals and personal website works.

     

    http://www.firstgreen.co.uk/

  • amchap Contributor 241 posts since
    Oct 1, 2011

    Another hosting option I haven't seen mentioned in this thread is Google Sites. It's free and offers a fairly simple editor tool to create your site. There are some limitations, but we've managed to build both our vacation rental web sites (Beech Mountain Bliss and Sunset Beach Bliss) with it, and get a fair amount of business through them (see this article on our vacation rental websites for specifics). It integrates well with Google Calendar, Google Docs and Picasaweb, which we use for our Availability Calendar, Rates and Photos respectively.

     

    As several other people have mentioned, we have found blogs to be a good way of improving our SEO, while providing useful information for guests too. We set ours up on Blogger (Beech Mountain Bliss Blog and Sunset Beach Bliss Blog). I mention these and other benefits in this article on starting a blog for your vacation rental.

  • Contributor 26 posts since
    Jan 19, 2012

    I think a personal website is key, our site generates a good percentage of our inquiries - and you can't beat the ROI ( Colorado Ski Lodging is our personal site).  We used these guys for web design. I say go for it!

  • exumadolphin New Member 15 posts since
    Dec 23, 2011

    Reciprocal links is one very important part of web development. If we all have websites why don't we exchange links? But in a different way. Incoming links are more important than reciprocals, so if website A links to website B which links to website C. It's like a pyramid, and everyone gets incoming links.

    Anyone interested in getting involved?

    It would need a coordinator to control the setup, which I am prepared to do. You would need to know how to make changes to your website, or have a webmaster who will make the changes for you in a reasonable time frame.

    If you want get involved e mail me at exumadolphin@yahoo.com with your website URL

  • exumadolphin New Member 15 posts since
    Dec 23, 2011

    Ref my last message. I see that I did not explain the system very well, so let's try again: A links to B, B links to C, C links to A. Then D links to E, E links to F, F links to D. And so on.  You get the picture.

  • New Member 8 posts since
    Mar 27, 2012

    A personal website is one of many prongs of a successful online campaign. It can help with being found, but as someone else mentioned above, once you are found, it can convert inquiries into rentals. The more professional your site looks, the better you will do.

     

    As others have said, there are now a lot of ways to get a website created and hosted. In the interest of full disclosure, I'll tell you that my company does this as well. We are currently taking a limited number of clients to beta test our design/hosting and marketing packages.

     

    I think it always pays to have your own domain name (yourhome.com) versus some of the "free" hosts (yourhome.blogspot.com). After that, it's all about visibility, including search engines, backlinks, directories, portal sites, etc. The more effort you put into it, the better your results will be over time.

     

    Matt

    http://vrhelper.com

  • marilyn Active Contributor 459 posts since
    Nov 9, 2011

    HI

    I have a personal website, but find I use it more to sell the rental to my guests.

     

    Unless I wish to pour tons of money into SE, I find that advertising on Homeaway and many other sites, these brings me the iunquiries.  I then direct the guests to my site which sells them on my homes. I also have the lliberty of tons more photos on my site and limited photos on Homeaway.

     

    Marilyn

    www.hamptonhouseproperties.info

  • New Member 14 posts since
    Jun 22, 2012

    Great discussion here, it defintiely is important to have some visual eye candy to look appealing to travelers. I know I would personally rather check out a pretty website dedicated to a home than have to dig through VRBO and stuff. Here's a great informative blog I read recently regarding websites for rentals: http://blog.rentini.com/2012/06/06/a-website-is-essential-for-your-vacation-rental-business/

  • New Member 11 posts since
    Feb 26, 2012

    I agree with the point that keywords DO matter. If someone has your domain name, search for the owner at betterwhois.com. For example my domain rentalleaseagreement.com is close to the top of google just because of the keywords.

  • New Member 3 posts since
    Sep 18, 2012

    Hi there everyone,

     

    I see that this tread was started newarly 2 years ago, and I just wante to check in to see how things with your website are going?

     

    What are some of the issues you've had or struggles? I know that the time investment is huge with a personal website.

     

    Additionally, I am always reading, researching, and learning the newest and most effective marketing techniques and trends. I am curoius to know how many have incorporated video sales marketing into their website?

     

    Just curious in how things are going?

     

    ~Ana

    http://www.linkedin.com/pub/ana-strauss/32/734/530

Not a member?

JOIN THE COMMUNITY

Register Now

More Like This

  • Retrieving data ...

Bookmarked By (2)

Legend

  • Best Answers - 4 points
  • Helpful Answers - 2 points