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While we advertise on VRBO, HomeAway & Vacation Rentals.com and have been a part of all these before they were even called "HomeAway" since 2004, I would seriously have at least one or two listings outside of the HomeAway community.
Some others have worked well for us such as Rentalo.com (allows for "Destination Inquiries", unlimited photos, and is very professional/well-organized), VacationRentalPeople.com (UK based but surprisingly lucrative and places your listing on Craigslist) and FlipKey.com, the vacation rental engine owned by the popular "TripAdvisor" website with 3-month free trial, which so far has been great (especially when you can search vacation rentals in results on TripAdvisor itself, without having to go directly to the vacation-rental-only FlipKey site)!
Other sites such as AlwaysOnVacation.com and Villa4Vacation.com have fluctuated for us, but it never hurts to try free sites like TrollTraveler.com, TravelEHome.com and PickPackGo.com, among others. Don't forget attractive free options like Craigslist and of course your own Facebook page! Here's ours: http://www.facebook.com/pages/Phoenix-AZ-Resort-Vacation-Rental/141497909235247
Thanks swlinphx. Its good to see your FB page! What exactly does that do for you? Do people find it, you link your friends to it or??? Sorry, I'm a bit behind on what FB can do for you.
Well, the main point is that Facebook is closing in on a billion users and it's free so it certainly can't hurt, and you can use it to share it on your Facebook wall maybe once a week so all your friend or those who subscribe to your feed can see it. I have had some people ask me about it. Also, it can come up in Facebook search results (possibly even in Google too). It'a been a little harder accumulating "Likes" for the page though.