Grand Dunes Condos in Destin, Florida are restricted to only long term rentals. Short term renters are not allowed and not welcome.
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After a great social media workshop during the 2012 HomeAway Summit there were lots of questions that we brought back to follow up on for you. This post will address some of them and we'll be creating demonstration videos to further explain other topics. We'll be posting additional follow up topics soon so stay tuned for more!
Note on Page Names: You can try a name variation and occasionally it will be rejected in which case you'll receive an email from Facebook informing you that they'll change the name. Facebook guidelines state that pages should have concise names: Page names may not be excessively long, and may not include taglines, superfluous descriptions, or unnecessary qualifiers, such as "official." Campaign names and regional or demographic qualifiers are acceptable (e.g. Nike Football Spain). See name guidelines
We conducted a few interviews with community members regarding social media marketing and what tips they may have for vacation rental owners. Following is a discussions with community member webchalet (Sarah Brubaker), who shares her thoughts on how social media can benefit owners.
What social media outlets have you used for marketing your vacation rental? Which of these do you think have been successful in terms of marketing your vacation rental?
What criteria do you use to determine if social media marketing is beneficial for your vacation rental business?
What are three tips for success that you’d give to other owners, based on your experiences with social media marketing?
What types of content drive the most engagement?
Have you tried running Facebook ads? If yes, have you seen good results from Facebook advertising?
Should properties have a place page for renters to “check-in” via FourSquare or Gowalla?
Do you allow renters to post photos of your properties on their social profiles?
Sarah Brubacker co-founded WebChalet (www.webchalet.com), a leading vacation rental website design and hosting company. Sarah has been working in online marketing and sales development for the past 8 years and worked with several premiere media clients, including Fox Networks, BravoTV, the Weinstein Company and CBS.