Title: Give Your Listings Firepower with a Personal Website
Speaker: Erin Colbert
Audience: Vacation Rental Owners & Managers
Original Date & Time: October 25, 2012 at 2pm CST
Ready to give your website an overhaul? Thinking about creating a new website for your vacation rental? Then this session is for you.
Owners who, in addition to using listings sites, use their own website to participate in further marketing efforts (such as social media) experience 40% greater occupancy rates than those who use listing sites as their sole form of marketing, according to a recent survey.
These days, a website is essential for your vacation rental, yet many owners still don’t have one. Or, worse yet, haven’t updated their website since they stopped accessing the internet through a dial-up modem.
We’ll review the critical elements every website needs to be successful, looking at live examples from owners. Topics we’ll cover include:
- Search engine optimization
- Photos and videos
- Comprehensive local guides
- Integrating your HomeAway calendar
- Inquiry forms and booking engines
- Social media shareability
- Keeping content fresh
Your website should be a living, breathing entity that showcases the personality of you and your home. A great website paints the picture of a dream vacation for the traveler, not just list features and frequently asked questions.
About the Speaker:
Erin Colbert is Director of Marketing at MyVR.com, Vacation Rental Websites & Marketing Software. Erin believes your home is your business, so you should treat it accordingly! Listing sites have become very competitive, and a professional looking website can help you stand out among the many properties and attract more renters. This competition also means that you need to start exploring other marketing channels - including social, local, and mobile.