This article walks though the steps of setting an advertised price for vacation rental homes.  It demonstrates how to respond to prices of competing rental homes and includes snapshots of sophisticated pricing tools that help rental managers track the rental history of a home, its neighbors and the rental manager's entire rental program.  The article emphasizes the value of researching whether competing homes include fees in the advertised price. Featured pricing aids include tools that drill down to reveal pricing for each week of the year, cost per-guest, seasonal price changes, discounts, and year-to-date booking pace.