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Friday, April 20th

 

10AM - 1PM      

Conference Registration and Check-In

Outside of Ballroom  A


1 - 5PM    

Workshop: Social Media Marketing for Your Vacation Rental

Ballroom A

Speakers: Jennifer Stafford, Social Media Manager & Mairin Heard, Social Media Specialist, HomeAway.com, Inc.

 

5 - 7PM     

Networking Reception

 

 

Saturday, April 21st

 

8:30 - 9:30AM    

Breakfast

Ballroom A

 

9:30 - 10AM       

HomeAway Summit 2012 Kickoff

Speaker: Carl Shepherd, Co-founder, HomeAway.com, Inc.

Ballroom A

 

10:15 - 11AM

Listing Analytics

Room 4

Speaker: Charles Wagner, Director, Engineering, HomeAway.com, Inc.

 

Buying International Real Estate: 21 Nuggets

Room 5

Speakers: Michael Brown, meadbrown.com & Larry Kron, discovervr.com

 

Vacation Rentals 101: Taking the Plunge

Room 6

Speaker: Emily Glossbrenner, fullybookedrentals.com

 

 

11:15AM - 12PM    

Pots and Pans: The Science of Reviews

Room 4

Speaker: Brent Schneeman, Senior Manager, Software Engineering, HomeAway.com, Inc.

 

Software Solutions for Multiple Properties

Room 5

Speaker: John Suzuki, Sale Director, HomeAway Software Professionals

 

Writing Your Listing

Room 6

Speaker: Shannon Martin, Senior Manager Global Education, HomeAway.com, Inc.

 

12:15 - 12:45PM    

ReservationManager Overview

Room 4

Speakers: Patrick Duncan, Director, Product Marketing & Pete Rung, Product Manager, HomeAway.com, Inc.

 

Outfitting Your Vacation Rental

Room 5

Speakers: Lauren Bard & Jay Reynolds, VacationCake.com

 

The Vacation Rental Industry: Present and Future

Room 6

Speaker: Brent Bellm, Chief Operating Officer, HomeAway.com, Inc.

 

12:45 – 2:15PM   

Lunch

Ballroom A

 

2:15 - 2:45PM

ReservationManager Workshop

Room 4

Speakers: Patrick Duncan, Director, Product Marketing & James Fenelon, Product Manager, HomeAway.com, Inc.

 

Easy and Effective SEO: Increase Traffic to Your Site

Room 5

Speaker: Kate Morris, SEO Consultant, distilled.net

 

Don't Get Hooked: Protect Yourself from Phishing & Fraud

Room 6

Speaker: Charles Poff, Senior Global IT Security Manager, HomeAway.com, Inc.

 

3 - 3:45PM            

On the Move with Mobile

Room 4

Speaker: George Luc, Program Manager, HomeAway.com, Inc.

 

Remote Security and Home Automation

Room 5

Speaker: Scott Peterson, Schlage

 

Q&A with HomeAway Executives

Room 6

Speakers: Carl Shepherd, Chief Strategy Officer, Brent Bellm, Chief Operating Officer, & Tom Hale, Chief Product Officer, HomeAway.com, Inc.

 

4 - 4:30PM

Dashboard Tour

Room 4

Speaker: Trey Ogier, Product Manager, HomeAway.com, Inc.

 

Alternative Financing: Get in Door While Prices are Low

Room 5

Speaker: Tom Kelly, tomkelly.com

 

Addressing Rental Restrictions in Your Area

Room 6

Speaker: Matthew Curtis, Director, Government Relations, HomeAway.com, Inc.

 

4:45 - 5:30PM       

HomeAway Sneak Peeks

Ballroom A

Speaker: Tom Hale, Chief Product Officer, with HomeAway Engineering and Product Staffers

 

5:30 - 9:00PM

Evening Party at Palmer Events Center

(Transporation provided to and from Convention Center)

 

Sunday, April 22nd

 

9 - 10AM     

Breakfast

Ballroom A

 

10 - 10:30AM

Customer Feedback Roundtable

Room 4

Speakers: Jeff Mosler, Vice President, Customer Experience & Ross Buhrdorf, Chief Technology Officer, HomeAway.com, Inc.

 

Developments & Trends in Vacation Rental Taxes

Room 5

Speaker: Rob Stephens, Founder, Hot Spot Tax Services

 

Promote your Rental with Local Events

Room 6

Speaker: Taylor Perkins, CEO, straustin.com

 

10:45 - 11:15AM

Quality Sort: How to Rise in the Ranking

Room 4

Speakers:  Ben Schechter, Senior Director, N.A. Product Marketing & Leah McGarry, Product Marketing Manager, HomeAway.com, Inc.

 

Unleashing the Value of User Generated Content

Room 5

Speaker:  Eric Moore, bazaarvoice.com

 

The Ins and Outs of Insuring Short-term Rentals

Room 6

Speaker: Kelly Troy, InsuranceforInvestors.com

 

11:30AM - 12PM

How to Spend Your Marketing Budget with HomeAway

Room 4

Speakers: Jonathan Gray, Vice President, N.A. & Ben Schechter, Senior Director N.A. Product Marketing, HomeAway.com, Inc.

 

Managing Multiple Properties: Strategies that Drive Growth

Room 5

Speakers: George Volsky, Strategic Community Manager, HomeAway.com & Heather Weiermann, socalvacationrentals.com

 

Neighborhood Rejuvenation with Vacation Rentals

Room 6

Speaker: Annita Thomas, sapeloislandbirdhouses.com

 

12:15 - 1PM

Closing Remarks

Ballroom A

Speaker: Brian Sharples, CEO, HomeAway.com, Inc.

 

Session Descriptions

 

Workshop: Social Media Marketing for Your Vacation Rental

Join us for a fully interactive afternoon where we’ll cover the nuts and bolts of using social media to promote your vacation rental business.  Learn more about creating profiles for your business on all the major social networks, the differences between an effective and an ineffective Facebook page, what types of content can be used to promote your vacation rental, running ads on social networks, creating videos for your vacation rental and more.  There will also be plenty of time for Q&A.

 

Listing Analytics

Learn how your listing stacks up to the competition.  We’ll help you analyze performance statistics on traffic and inquiries for your own listing and see how they compare to other similar properties in your area.

 

Buying International Real Estate: 21 Nuggets

You’re not in Kansas anymore!  Learn some of the key cultural, legal, management, and financial considerations to investing in real estate outside your home country.  We’ll help you answer some key—and not always apparent—questions, such as:  Do I have the same property rights as a citizen?  How do I unclog a toilet from 2,000 miles away?  Why is every day the Fourth of July?  Is it a lifestyle or an investment purchase?  Join us for this fun, informative, and rapid-fire session.

 

Vacation Rentals 101: Taking the Plunge

Wondering whether you have what it takes to survive and thrive in an increasingly competitive market? In this presentation, you’ll learn “The 7 Secrets of Successful VR Owners”—secrets that will help you overcome your concerns, avoid the most common mistakes, and gain the confidence you need to operate your vacation rental like a pro.  

 

Pots and Pans: The Science of Reviews

HomeAway uses cutting-edge technology to gain better insight into why travelers write the reviews they do. Natural Language Processing reveals patterns in preferences and pet peeves that only surface post-stay. For example, negative reviews contain the phrase "pots and pans" more frequently than any other phrase, while "comforts of home" sits near the top of positive reviews. These findings, and others, can help Owners meet the needs of guests and solicit glowing reviews.

 

Software Solutions for Multiple Properties

Do you manage a small vacation rental firm and manually repeat tasks over? Learn how HomeAway’s new web-based software can help you save time, automate your activities, and grow your business. Access your business systems 24/7 from anywhere in the world, even while you are on vacation. Connections into HomeAway’s network of online advertising sites will help you increase the number of bookings with the peace of mind that your business systems are synchronized automatically, safe and secure through HomeAway software. Please join us if you wish to make more money and save lots of time!

 

Writing Your Listing

We'll walk you through each component of your listing with specific pointers for improvement. Receive practical suggestions for enhancing every aspect of your ad from the title to the rates table in this hands-on workshop.

 

ReservationManager Overview

Join the Value-Added Services product-line team to learn how ReservationManager™ can simplify your booking process while saving you time and money. After an introductory overview of the platform, we’ll preview the new online booking features in development and answer any questions.

 

Outfitting Your Vacation Rental

You already know all the essential items that turn a house into a home, but how do you take the décor and amenities at your rental to the next level? Lauren and Jay have built a business on their ability to transform rental homes into thriving vacation rental businesses. From curtains to cable TV they have easy to follow tips for creating an unforgettable experience for your guests.

 

The Vacation Rental Industry: Present and Future

Using the best insights from HomeAway market research, this session will describe the state of the vacation rental industry today, including market size and segmentation, marketing strategies used by owners and managers, and traveler behavior and preferences. Looking forward, we’ll highlight the dynamics that make the growth of vacation rentals (at the expense of hotels) the #1 trend in global travel.

 

ReservationManager Workshop

Join the ReservationManager product line team for an interactive workshop where we’ll demonstrate how it works while answering your questions.  Feel free to bring your laptop to follow along in your own ReservationManager account!

 

Easy and Effective Search Engine Optimization: Increase Traffic to Your Site

The best business is inbound, the kind you don't pay to get directed to you. Search engine optimization is one of a few tools you should be using to increase the traffic to your website. This session will give you easy to implement techniques to start getting more of those inbound leads that create more sales and better reviews, completing the circle of marketing.

 

Don't Get Hooked: Protect Yourself from Phishing & Fraud

This session will focus on helping property owners identify and mitigate the risks of phishing and fraud. What are the most common examples of phishing? How does phishing affect your business and what are best practices to protect yourself? Attend this session to learn some great tools for fighting online fraud and find out what HomeAway is doing for you.

 

On the Move with Mobile

Reservation Manager.... Meet your mobile device! In this session, you will get the opportunity to see a demonstration of how to manage your inquiries, send quotes, and request payments on your phone. 

 

Remote Security and Home Automation

Keep your home within reach—wherever you go. Unlock the door or adjust the temperature for a guest while you’re working at the office. Or check on your vacation home from the convenience of your living room. Forget to turn off the lights as you’re driving to away? No problem. This session will cover how home automation allows you to oversee and control your home via web and smart phone mobile interfaces.

 

Q&A with HomeAway Executives

Don’t miss your chance to have all your questions answered by the top executives at HomeAway.com, Inc. This is a wild card session where the audience determines what topics are covered, so come prepared!

 

Dashboard Tour

Join us for a tour of the new Dashboard and Listing Editor and get a preview of some new ideas that could be part of our owner dashboard in the future.  Are there tools available that you may be able to leverage today that you aren’t aware of?  Are there tools you wish you had, and you want to tell us about them?  Join us for a collaborative discussion about the tools you have at your disposal for managing your listing, inquiries, and calendar.

 

Alternative Financing: Get in the Door While Prices are Low

Property prices are down in popular destination areas. Many second-home owners - especially those in the full-time vacation rental business - are looking to purchase another property but are facing stringent financing guidelines. The same challenges, even with historically low interest rates, are plaguing first-time investors seeking to get started. Join author and syndicated columnist Tom Kelly as he explores alternative methods for financing - including self-directed individual retirement accounts (IRAs), reverse mortgages, tax-deferred exchanges, equity lines of credit and seller financing.

 

Addressing Rental Restrictions in Your Area

Cities across the United States have considered, or are considering, regulations of Short Term Rentals that can affect you. This discussion will reveal how best to counter unfair regulations, educate stakeholders on changing existing regulations and how to promote fair regulations.

 

HomeAway Sneak Peeks

Back by popular demand! Come to the Sneaks, where HomeAway engineers will be competing to win your hearts and minds with features straight from the lab! Not only do your votes and applause determine who wins and who loses, but you may also have an impact on our future roadmap. It’s like American Idol for vacation rental websites, so come early and vote often.

 

Customers Feedback Roundtable

Have you ever thought of ways to improve our sites? Two of HomeAway’s top executives will sit down for a roundtable style discussion of your creative ideas for enhancements. Bring your best suggestions for ways we can serve you better!

 

Developments & Trends in Vacation Rental Taxes

The vacation rental industry has emerged from a niche segment of the travel market to a mainstream industry. Tax jurisdictions and tax collectors from across the U.S. have taken notice.  The once overlooked vacation rental industry is now a major focus for tax jurisdictions.  This session will cover how certain jurisdictions are dealing with the growth of vacation rentals, an overview of the tax and licensing requirements, and how they are changing.  The session will also cover enforcement tactics used by investigators, compliance tips and why compliance is important for the health of the industry. 

 

Promote Your Rental with Local Events

Learn how to maximize the profit of your short-term rental during special events in your local market, and how to target your advertising to the renters you want. This session will cover how to mitigate the risks of renting during events, and how to maintain a good image with the neighbors. Learn the proper steps to ensure renting during local events is successful for your business and exceeds the expectations of your tenants.

 

Quality Sort: How to Rise in the Ranking

When travelers search for a vacation home to rent, they want to see listings with up-to-date calendars, a variety of photos, thorough descriptions, clear location information and easy-to-understand rates.  To help travelers better navigate through the search results on HomeAway.com, they can now choose to view the results by HomeAway Sort, which takes all of these quality factors into consideration.  Learn how to improve each of the quality sort components of your listings to appear higher in search results and capture the attention of travelers perusing homes in your area.

 

Unleashing the Value of User Content

This session will explore marketing best practices that leverage user content.  You will learn how to use customer reviews and other UGC (User Generated Content) to improve the impact of display, email, in-store, print, Facebook, and search marketing.

 

The Ins and Outs of Insuring Short-term Rentals

With the growing popularity of the vacation-property industry, insurance is a constant yet seldom-addressed issue that is of concern to all property owners and managers. Some of the issues that Kelly will be discussing will include, but are not limited to, (1) why these properties are so difficult to insure (2) the types of coverage and policies available for vacation rentals (3) the cost of STR insurance (4) what owners and managers should look for in a policy, and (5) examples of potential STR claims, and much more.

 

Neighborhood Rejuvenation through Vacation Rentals

As the vacation rental industry becomes the preferred choice for many travelers, there are also regulations and roadblocks to contend with. In this workshop, a case study will be presented showing how a small community is being revitalized, partnerships formed and synergy created.  The workshop will cover how to gain acceptance, affect change and create partnerships in your area. We will share our tips and experiences gained from working neighborhood rejuvenation into our business plan.

 

Managing Multiple Properties: Strategies that Drive Growth

Learn strategies that help rental owners and managers grow inventory and profits in a market that is pushing costs up and margins down.  Topics will include best practices for dealing with discounting, integrating fees with commissions, and growth strategies.

 

How to Spend Your Marketing Budget with HomeAway

HomeAway, VRBO, and VacationRentals.com offer many products and features to help you drive bookings.  Sometimes, it is difficult to keep track of them all.  In this session, we will provide an overview of the products offered by the HomeAway sites and give some guidelines on which products are likely to drive the most bookings to your vacation rental.

 

*topics & speakers are subject to change