Why aren’t you going to the HomeAway Summit this year?
For those who are still undecided or are thinking of not going to the Summit, you are missing out on a great opportunity to improve your ROI. The information, new ideas, connections and resources you gain at a Summit lead to reduced costs, increased sales and streamlined operations, all positive contributions to the bottom line.
We Saved Hundreds! At last year’s summit we met the guys from Vacation Rent Payment, and after moving our credit card processing over to them we reduced our discount fees by more than 10% in 2012, saving us hundreds of dollars that went straight to our bottom line. We will continue to realize those savings going forward (as long as we take credit cards) resulting in a direct increase to our bottom line revenue each year with no further action required on our part. Smells like a winner to me.
Even if that were the only benefit we’ve had from attending a summit we would say it’s worth it, but there have been so many more.
Benefits Of Attending the Summit
Networking with other home owners – it’s tremendously valuable to converse with other vacation home owners and the Summit is the best place to do it. You’ll meet people from all over the world who are eager to share what’s working for them in their business and to hear about what is working for you in yours.
HomeAway gives you insider treatment – attendees are often invited to participate in beta trials for new products that HomeAway and other industry affiliates are creating to help us be more successful. You get the opportunity to provide feedback and shape the finished product, plus you get access to it sooner and sometimes cheaper than the rest of the world.
Meet HomeAway leaders and influencers – The people who are growing our industry every day are all in attendance and highly accessible. The question & answer sessions are very informative and provide a forum for us to praise, vent, question and learn.
5 Ways to Get the Most Out of Your Summit Trip
- Go into the summit with the mindset that you are on a treasure hunt for information that will be valuable to you and your business. This is a great opportunity to set aside time to improve your business, so make the most of it because it may be the only time you do it this year.
- Make a list of the questions and topics you are interested in ahead of time. If you attend with a purpose you are more likely to get what you want from the Summit.
- Along the way find the people in HomeAway shirts and network. These people have great knowledge and can link you with the department heads and project leads that can move your business forward.
- Make it a point to meet and greet everyone you make eye contact with. “So where is your home?” is the easiest ice breaker there can be. At minimum, you will learn about a new area of the world, at best you will learn a best practice or two and maybe even work a trade for a stay in a vacation home. Bonus! Best Practice: Make it easy to pass your information along. Take some business cards, even if you have to print them at home.
- Take notes. It worked in school and it will work in business. Write down those epiphanies that are bound to happen as you attend sessions, talk with people and ponder your business.
The Bottom Line: The HomeAway Summit can only make your vacation home business better. You will hear great ideas from other home owners, you will get sneak peeks into what HomeAway is doing to drive our businesses, and it gives you the chance to tell someone at HomeAway about your idea (or beef) and actually have a chance to get something done about it, or at least understand why it is the way it is.
Between the ideas you will gain to cut costs and drive revenue and the write-off on your taxes (you are your accountant) it will be a great way to increase your ROI over the next year. It will be time and money well spent.
Here’s to HomeAway for bringing us all together for the good of our businesses!
Sign up for HomeAway Summit here: http://www.homeawaysummit.com