You may start noticing some changes to the order in which listings are displayed in the sort and search results on HomeAway.com and VRBO.com. As of today, we have made these changes to the way we display search results based on direct traveler feedback on what is most appealing to them when searching for a vacation rental.
Please watch a short video we have put together which highlights some of the specific feedback we received from travelers about listing quality, and why it is so important:
The placement of your listing in search results first depends on your subscription level. Within each subscription level, listing quality is the most important factor that determines your search position within those results. Based on feedback, we know the most important factors families and groups look for when renting a property include high quality photos, reviews from past guests, quotable rates, online booking capabilities, online payments acceptance, updated calendars, an accurate map pin placement and your listing’s tenure.
The Listing Quality Scorecard within your owner dashboard is a quick and easy tool that provides recommendations for how you can improve the quality of your listings and your position within search results. For example, if you accept online payments and provide quotable rates, provide 24 photos, etc. You can learn more about the Listing Quality Scorecard from this previous blog from our Product Marketing Team: http://community.homeaway.com/groups/product-updates/blog/2013/10/02/new-listing-scorecard--more-insight-to-improve-your-listing.
If you have noticed a change in your search position, we recommend you go to the Listing Quality Scorecard in your dashboard and follow the customized recommendations. Improving your listing quality scores can improve your search position. You can also visit the Listing Quality portion of the HomeAway Owner Toolkit for a step-by-step instruction on how to improve your listing: http://www.homeaway.com/info/owner-toolkit/listing-quality.
Our goals align the desires of our travelers to ensure our sites have the highest quality listings possible—and bring as many travelers to your vacation rental as possible. Now more than ever, your listing quality will have a significant impact on where your listing falls in the sort order.
We want to help you get the most out of the valuable time you commit to the marketing and management of your vacation rental. It is with this in mind that we hope to continue to work with you closely to determine how best to keep your properties filled with guests!
Co-founder & CEO