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20

[Editors Note: This blog post was updated on 1/27 to address the comments below the post. What follows is the original post, plus an annotation at the end which includes the feedback on individual comments. Thanks!]

 

History of Quotable Rates

 

“What are quotable rates?” On each listing, owners and managers set the rental price on their properties; and those rates are published onto the property’s listing.  The listing, along with its rates are presented in search results if a traveler requests an instant quote and enters travel dates when searching. 

 

Last year we rolled out the first version of quotable rates, enabling owners and managers using HomeAway websites (including VRBO) around the world to present a quote to travelers when they entered dates for a stay.

 

As of August, more than 50,000 listings have incorporated quotable rates.  However, the process didn’t work for everyone, so we allowed owners and managers to opt out. Since the initial launch, our team has held thousands of conversations with owners and managers about what they want from a quotable rates application and in response to those talks, we spent the first part of this year working on improvements to our rates application. In August of 2013, we started rolling out a new application, and as of today, more than 150,000 listings employ quotable rates. Our approach was measured: we monitored feedback from our owners and managers and tracked the inquiry performance of listings with quotable rates.

 

As we previously communicated to you, we've taken the final step in making quotable rates the default by removing the ability to switch back to older rates applications.

 

Therefore, I suggest you budget a couple of hours of time to make the transition to the new rates application, gauge how other properties in the area are priced and consider your competitive pricing strategy.

 

We have some great resources, including an FAQ, and suggestions on how to make the transition here: http://help.homeaway.com/articles/en_US/Article/Quotable-rates-FAQs?&. And our customer support teams are ready to help educate you on the core concepts of quotable rates.

 

Why Quotable Rates Are Important For You:

 

Listings that use the quotable rates application get more inquiries and bookings than listings that do not use quotable rates. Here’s why:

 

  • Adoption of the application improves sort position; a vital factor for how many times your property is viewed in search results.

 

  • Quotable rates enable our sites to display pricing in search results, enabling travelers to filter and sort by price to easily find properties in their desired price range.

 

  • Travelers can also enter dates into search and view prices, which is key because travelers who enter dates are up to four times as likely to inquire on your property than travelers who don’t enter dates.

 

  • The new rates application enables our systems to also display a price in the search results of our global network of sites (such as HomeAway.com). This means that travelers on other sites get the “best view” of your listing in our search results. Before, our sites couldn’t even quote VRBO listings with unstructured text-based rates (see the image below).

 

Sonoma_Vacation_Rentals__Houses_for_Rent_in_Sonoma_CA_on_HomeAway__Lodging_in_Sonoma.pngAs you consider setting your rates, keep in mind that the bulk of travelers are not familiar with vacation rentals. Our research shows travelers tend to find complex rate structures and discount plans overwhelming. They require fast and easy price comparisons and become frustrated when they feel price there are hidden fees and opaque policies.

 

Addressing Your Concerns:

 

Some of our customers have voiced concerns about quotable rates.  Let me attempt to address those concerns below:

 

“Quotable rates require online booking and I will not be able to control who books my property

Quotable rates does not require you to adopt “Book it Now.” You can be an owner or manager who works exclusively with inquiries and still use quotable rates. When owners first hear about "Book it Now," some believe that it means that they must accept bookings without ever talking to the traveler and without any control over who gets to stay.

 

As vacation rental owners ourselves, we realize that interaction between owner and traveler is an important part of the vacation rental experience. Every vacation rental is different, and managers and owners want control over who stays in their property. Plus the personal dimension of vacation rental travel is what sets our industry apart.

 

“Quotable rates means HomeAway is preparing to force me into a commission model.”

We recently introduced a commission model (AKA pay-per-booking) but it’s up to you to choose which model is best for you. HomeAway CEO Brian Sharples has been clear about the HomeAway strategy: subscriptions are core to HomeAway’s business model.

 

“Quotable rates means that HomeAway will be giving inaccurate price quotes.”

The rates you quote must be reflective of what you intend to charge. That’s why the rates application includes concepts like seasonal rates, event rates, damage deposits, taxes, fees and rate breaks. We include pricing per person and increased rates for weekend nights (and for however you define weekends).

 

However, in talking to our customers we learned we cannot solve for every case. It would make the rate application unusable and overly complex. So while we kept it simple and you can note special cases via the notes field – just as you always have on HomeAway sites. For example, if you have a higher security deposit for larger groups, or a rate break for stays of 11 days or more, or give an free day for stays of 6 nights, or charge a different rate for children than adults, put it in the notes. 

 

You can still talk to your customers before they book with you. You can find out if you need to discount to close the sale, or if you need to charge an extra fee because they are bringing a large dog. As in the past, you are in control.

 

“Quotable rates requires a lot of work to set up.”

Depending on the complexity of your rates and the seasonality of your market, setting rates can take some time. However, once you have set up your quotable rates, the quote tool in Reservation Manager can generate quotes for travelers and attach it to your inquiry response. You do not have to adopt payments or "Book it Now" to use the quote tool.

 

In closing:

It takes time and effort to adapt to new systems. But because the listings that have adopted rates have seen increases in inquiries and bookings, we believe it’s worth it to you. And our support team is standing by 24/7 to help you through the transition.

 

We know that bringing travelers to your vacation rental is the core value we deliver to you. But as the vacation rental industry grows and expands, we can’t stand still: we have to ensure our marketplace is the best to bring you those customers.

 

As always, your feedback, and comments are welcome.

 

Thank you,

Tom Hale

HomeAway Chief Product Officer

 

>>>>>> Updated content from 1/27/2014 to address feedback from comments below:

 

Thanks to everyone for taking the time to comment on this blog post

We appreciate all of the comments and feedback: there are many good suggestions and ideas here. I want to take a few moments to a) let you know what our next steps are with regards to the rate application; b) address some of the comments here; and c) request that you direct feature requests and comments to this thread.

 

We are definitely listening to you, and for those of you feeling frustration, we are working on your behalf to advance our rates application to better meet your needs. However, it’s important to note that there are many owners who have successfully adopted quotable rates.  As of today, we have over 230,000 listings with quotable rates across all HomeAway sites and we are adding several thousand each week. In January alone we’ve added another 34K listings to quotable rates. Source: HomeAway internal reports.

 

Special cases and exceptions

There are still owners who have special requirements. For those owners, we suggest you use the notes and description fields to communicate your discounts, rate breaks, or special offers that are not currently supported by quotable rates. While this workaround of placing a comment in your notes or listing description for special cases is imperfect, it does allow us to solve for a wide range of variability in pricing models, pricing strategies, and special cases. 

 

Pricing is important

We know that pricing your property is a critical factor in your vacation rental success and that there are as many approaches to using pricing to distinguish your property from your competition as there are owners.  While we believe we solved for the majority of approaches to pricing with seasonal and event rates, flexible weekend definition, per person pricing, weekend, weekly and monthly price breaks, customizable fees and discounts that can be marked taxable or non taxable, changeover days, payment terms, calculated taxes and other features, there are some owners who must use the notes field to explicate their pricing or promotional strategy.

 

You can see from this google query (site:vrbo.com "quotable rates" -inurl:help) some of the strategies users are employing to communicate pricing offers outside of quotable rates. As of 1/27, Google counts ~100 listings on VRBO which include the phrase “quotable rates” in their notes or description, and most of these listings are accommodating for some special edge case. However, with nearly 117,000 listings on VRBO with quotable rates today, this is less than .1% of owners.  While a significant majority of our customers are making quotable rates work for them without having to note exceptions, even this relatively small number is worthy of our attention and focus. This is not meant to be an exact count, but it does give you a sense of the number of owners who are using this workaround.

 

Test your rates, please!

As a side note, if you do move to quotable rates, we encourage you to take a very active role in determining if the rate quote engine is pricing your property the way you want.  Please take advantage of the “test rates” function so that you can see how the system is generating quotes for you. One of the reasons quotable rates triggers strong reactions from owners is because pricing is so important. So take the time to test your rates by entering dates and seeing what the system is quoting for you.

 

We measure traveler behavior

It’s also very important to realize that we are looking at traveler behavior across millions of site visits and hundreds of thousands of listings, and as a matter of course, we A/B test our features to determine which implementation drives more inquiry and booking behavior. We are passionately committed to doing the absolute best job we can for you, and we use data to measure and optimize our sites to maximize your return. We are your partners, and we work very hard for you.

 

As we’ve studied quotable rates, we continue to see that properties with quotable rates are generating upwards of 20% more inquiries than those without because of a combination factors including sort order, listing quality, and high intent travelers sorting and filtering by price. Source: HomeAway internal reports, listings in the classic tier only on all HomeAway, inc sites.

 

Given that we implemented quotable rates primarily at the request of travelers who were frustrated by the difficulty of sorting and filtering by price, as well as the inefficiency and opacity of vacation rental pricing, we are encouraged by these results. But we also recognize that for those of you with particular rates concerns, learning that your competition is generating more inquiries because they have successfully adopted quotable rates may not be particularly welcome news.

 

But here’s a ray of light for you, as some new capabilities are already under development – and we’ve prioritized the ones we’ve heard about most frequently from our community.

 

Here’s the list of features currently under development for release in Q1:

 

  • Updating calculation for weekly and monthly rates
  • Reducing the steps to save a rate plan by removing the requirement to “test rates” before saving
  • Adding 60 and 90 nights as minimum stay options for longer term rentals
  • Adding children to count as part of per person rate plans (a common request on this thread)
  • Aligning the max guest count for per person rate plans with your maximum occupancy for your listing

 

As we look ahead, we’re also planning the following features, though these will likely take longer than Q1 to implement:

 

  • Additional tools to create price breaks based on length of stay
  • Additional fees that a traveler can opt into (such as pool heating fees, etc)
  • Fees based on length of stay (eg, a $5 per night fee for internet)

 

Specific feedback for commenters

With that, I’d like to move to some of the requests on this thread. If you have additional requests about rates, please add them on the main rates thread here.

 

@eastcoaster – I am glad that I was able to get your old rate cards to you so that you could quickly create your rates in our new quotable rates application. Congrats on getting your listings on Quotable Rates.

 

@bygeorge – please note that we allow up to 52 separate seasonal and up to 12 event rates. The average quotable rate card has 8 seasons or event rates, so your requirement for four seasons should be able to be met with quotable rates. You can have different rates, minimum stays, and per additional guest fees by season. That way, you can charge a different additional guest fee for high, shoulder, and low seasons. If you need help setting this up, private message me and I’ll get you in touch with someone to help you.

 

@echo and @mrmooper  clearwatercabin – thanks for the request to count children in calculation for per person fees. This feature is currently under development.

 

@ann12345  Every member of C-team owns and manages their own property, and a few of us manage multiple properties. It’s very clear to us that there is no “one size fits all” when it comes to vacation rentals, so we do our best to accommodate the variety of property types, sizes, seasons, approaches to renting, and owners. It is important to realize that travelers do ask us for the ability to sort and filter listings by price. We do recognize that no two properties are the same, the cost of a vacation rental stay is a critical variable in making a decision on which property to stay in.

 

@marshall we send newsletters out to all owners, unless that owner has unsubscribed from our email communications. If you want to keep up-to-date on changes and developments in our product, I might suggest you visit the “product updates” group. From there you can subscribe to that group and get notified whenever anything is posted there OR you can direct your email client or RSS reader to get regular updates.

 

@judis  You wrote “You guys are trying to make this a 'cheap tickets' or hotels.com type site”. I am not sure exactly what you mean by this. However, we are responding to traveler desires to be able to efficiently and quickly find the right property for their trip, and a big part of that is knowing the cost of a stay.

 

@bwine You wrote “We should be able to opt out and respond with our own quotes”. There is nothing stopping you from responding with your own quotes. However, we are committed to the course of moving to quotable rates. You might address your concern that smaller parties do not know they can rent only a portion of your property by communicating this in the description or headline.

 

@ susaninrehoboth You requested “space for notes under each section of quotable rates”. Is your request for more notes in the rates table or in the detailed quote itself? We did test longer text in the detailed quote (the “popup window which shows the line items for a quote”) and it reduced conversion. We believe this is because there is a limit to how much text travelers are willing to read. Private message me if you want to continue the conversation. 

 

@ margaret you wrote “at 30 days the rate quote is grossly inflated. I have been told this is the way it has been programed to calculate.” Long stay rates are tricky. The way that it works today is that if if you set a monthly rate (of say $6000) AND the traveler is requesting a stay of 30 days or more, the rates engine divides the monthly rate by 30 to create a nightly rate of $200, and then multiplies by the number of nights the traveler is requesting, so long as it is greater than or equal to 30 nights. This works well for 30 day months and 31 day months (January, March, May, July, August, October, and December) For the longer months, if you choose the nightly rate you want for a 30 day stay (say the $200 per night in the example of a monthly rate of $6000) the quotable rates engine will calculate the right price for a 31 day stay, that is 31 * $200, which is the correct price. However, this does not work for February. As a workaround, you might consider create a seasonal rate for January 31 – Feb 28, set a 28 day minimum stay (if you only want to rent months) and set the exact price you want for a 28 day stay.  

 

As a side note, the quotable rates engine calculate a stay that is longer than a week and shorter than a month by multiplying the number of nights * the average nightly rate for your week rate for that season. For example, if you enter a weekly rate of $1400/week, when someone asks for a 22 night stay, the rate engine will calculate as follows: the average nightly rate for a week is $1400 divided by 7 nights = $200 a night. For a 22 night stay, this would equal $200 * 22 = $4400. For the sake of history, Quotable Rates version 1 allowed per night pricing to be set with discounts for ANY length of stay. However, the vast majority of owners created rate breaks at 1 week and 30 days, so we adopted that in the name of simplicity.

 

@gdebba You mentioned that you have to have a weekly minimum (from an HOA?) but often rent nightly rentals. We have heard of other properties that have to advertise a weekly minimum but want to sell nightly. I might suggest you prominently feature a message (in your headline, description, and “more info” about rates) that travelers should contact you for shorter stays. 

 

Wrapping it all up, resources, and a webinar on rates

In conclusion, I want to thank everyone again for their comments and feedback. Pricing is critical to your success, and rates are just a mechanism to help you present your best price to a prospective traveler. We’re trying hard to strike a balance between giving you the flexibility you need, giving travelers what the efficiency of a price quote, and not making the rates application too complex for the vast majority of users. And we are committed to working hard for you to improve quotable rates.

 

In the meantime, we have some great resources that can explain the basics of quotable rates here. If there is specific information that isn't explained or you would like to know about, let us know.

We will be holding a webinar to go over that strategy and tactics of quotable rates on Friday 1/31.  If you want to join, the info is below:

Friday, January 31, 2014
3pm-4pm CST

You can sign up here:


 

As a final note, I’d like to direct everyone to this thread about “feature requests” here. That’s where you should direct your feature requests for quotable rates as we’re using that as a tracking thread. We will no longer be accepting comments on this thread.

6

You may start noticing some changes to the order in which listings are displayed in the sort and search results on HomeAway.com and VRBO.com.  As of today, we have made these changes to the way we display search results based on direct traveler feedback on what is most appealing to them when searching for a vacation rental.

 

Please watch a short video we have put together which highlights some of the specific feedback we received from travelers about listing quality, and why it is so important:

 

 

 

The placement of your listing in search results first depends on your subscription level.  Within each subscription level, listing quality is the most important factor that determines your search position within those results.  Based on feedback, we know the most important factors families and groups look for when renting a property include high quality photos, reviews from past guests, quotable rates, online booking capabilities, online payments acceptance, updated calendars, an accurate map pin placement and your listing’s tenure.

 

The Listing Quality Scorecard within your owner dashboard is a quick and easy tool that provides recommendations for how you can improve the quality of your listings and your position within search results.  For example, if you accept online payments and provide quotable rates, provide 24 photos, etc.  You can learn more about the Listing Quality Scorecard from this previous blog from our Product Marketing Team: http://community.homeaway.com/groups/product-updates/blog/2013/10/02/new-listing-scorecard--more-insight-to-improve-your-listing.

 

If you have noticed a change in your search position, we recommend you go to the Listing Quality Scorecard in your dashboard and follow the customized recommendations. Improving your listing quality scores can improve your search position.  You can also visit the Listing Quality portion of the HomeAway Owner Toolkit for a step-by-step instruction on how to improve your listing: http://www.homeaway.com/info/owner-toolkit/listing-quality.

 

Our goals align the desires of our travelers to ensure our sites have the highest quality listings possible—and bring as many travelers to your vacation rental as possible.  Now more than ever, your listing quality will have a significant impact on where your listing falls in the sort order.

 

We want to help you get the most out of the valuable time you commit to the marketing and management of your vacation rental.  It is with this in mind that we hope to continue to work with you closely to determine how best to keep your properties filled with guests!

 

Thank you,

 

Brian Sharples

Co-founder & CEO

4

I’ve blogged previously about the rise of phishing in the vacation rental industry (What is Phishing? And Why It's Important to You...).  The situation hasn’t gotten better: bad guys continue to target our customers and too often successfully access our owner’s personal email accounts and use them to steal from your guests.  Phishing remains a serious problem on the internet in general and is a particular threat to vacation rental owners who do not educate themselves on how to securely protect their email accounts.

 

We at HomeAway work hard to create a secure marketplace for the vacation rental business we participate in and love.  After listening to much feedback on the subject from you, our customers, HomeAway is proud to introduce a more secure way for you to communicate with travelers who inquire on HomeAway.com and VRBO.com about your vacation rental properties. 

 

HomeAway has developed an email exchange process that displays an anonymous view of your email address to the traveler and the inquiring traveler’s email address to you.  The message is privatized and will be addressed from an email alias ending in “@messages.HomeAway.com.” You can continue to reply to inquiries through your email account, or if you wish, you can reply through the owner dashboard, where you can always view the entire conversation history for each guest.  Once in the owner dashboard, you can view the traveler’s email address. 

 

All inquiries will be sent through HomeAway’s system to help protect your email account from identity theft (phishing) and to keep someone who has successfully phished your email account from seeing the traveler’s email address and trying to communicate with them as you.  After talking with many owners, we believe this will have a minimal impact on the way you conduct business as it is also a practice you are likely familiar with through other websites such as LinkedIn or Etsy.  Remember, at any time, you can access the traveler’s email address within your dashboard.  You also can choose to conduct the conversation within your personal email inbox once you receive the inquiry through your dashboard. But keep in mind, if you copy and paste the email address into a new email using your email provider, any bad guy who has phished your account can see it, too. 

 

Please note that we do not recommend giving travelers your email address, as the conversation will no longer be protected.

 

In addition to providing an extra level of security to your traveler interactions, this new feature enables you to keep your traveler communications in the same location as your reservation tools, calendar, rates, quotes and payment requests.  And, all of your correspondence is also stored within your dashboard for convenient access to your conversations with travelers.

 

We understand that the new process may take a period of adjustment before we are all used to it. However, security is paramount in this business and the protection of potential travelers and the education of our owners as to how bad people can hurt good people like you is an extremely high priority for HomeAway.  Thank you to all of our customers who provided us with the input to develop the service that we hope will help you and HomeAway provide the best and most professional experience in the industry to travelers.  

 

If you have additional questions on this new feature and would like to familiarize yourself on communication best practices, please visit the HomeAway Security Center: http://www.homeaway.com/info/security?Owners/Owner-Best-Practices.

 

Best,

Carl Shepherd

Co-founder and Chief Strategy and Development Officer

2

Introducing Insider Guides

Posted by thale Apr 25, 2013

Today, we’re very happy to announce the immediate availability of Insider Guides. Launched in partnership with Gogobot, this new, free product enables vacation rental owners and managers to create custom online guides that enable authentic, local experiences for travelers.

 

Most of us are familiar with the binder of “things to do, nearby restaurants, and helpful information” found in almost every vacation rental in the world.  Because owners and managers are familiar with the property and the area, they can save travelers time, point them at the best restaurants, and highlight hard to find “off-the-beaten-path” experiences that really make a vacation rental stay special.

 

However, the binder approach does have a few drawbacks. They take a lot of work to assemble, usually involving printouts, or menus, or handwritten notes and maps. They are hard to keep up-to-date as new restaurants and attractions open (or close).  Your guests can’t see it before they arrive or access it on a smartphone because the guides are not online.

 

Insider Guides make it easy to build a visually compelling, online guide that is rich with information (like addresses and locations) and enhanced with reviews submitted by one of the most passionate travel communities on the planet:  the 2.5 million-strong Gogobot community.

 

What is an Insider Guide? 

There are two key elements to an Insider Guide: The first is a list of points of interest (POI) on your VRBO.com or HomeAway.com listing. These POIs have thumbnail photos, distance to your property, and your star ratings and reviews. All POIs are displayed on your map creating a quick and easy way for you to market your property and the activities, attractions, and restaurants around it. This is designed to entice travelers with exciting and fun attractions and search engines with SEO-friendly reviews. See the screenshot below to see how POIs appear on your listing or visit a listing on VRBO.com or HomeAway.com.

 

The second is the Insider Guide itself. On this page, there is more information about each place (the address, for example), larger photos, and more interactive and social features. This guide is designed for the traveler to use when planning their stay or while they are on vacation.

 

Travelers can view the Insider Guide on a mobile device, tablet or PC, or download it into the Gogobot iOSor Androidsmartphone app. There are map views, a print view (very handy for your binder!), and options for travelers to create their own trip plan or share it with friends or fellow travelers.


The screenshots below show the various views of the Insider Guide or see an example of one here <link>

 

List View:

3.png

 

Map View:

8.png

 

Mobile Version:

4.png

 

Creating a Guide

Creating a guide is simple. As an owner or a manager, you simply head to the listing editor in your dashboard to get started.

 

Dashboard View:

 

5.png

 

Once you’ve named your guide and uploaded a photo, you can quickly add places from Gogobot’s extensive database, write your own review, provide your own ratings, or upload photos.  Only your ratings and reviews will show up on your listing - so make sure you take the time to add your personal and local knowledge. Gogobot built this part of the product, and it’s really slick because they provide you with suggestions that can really get your creative juices going.

 

Since there is no one who knows your property quite as well as you do - each guide is as unique and special as you make it. Some owners and managers will curate a list of popular attractions, while others will add “off the beaten path” attractions like the blueberry patch, flea market, coffee shop, or hike. These unique and special attractions are what unlock the deep local knowledge that will make for truly delightful and relevant experiences - which in turn will result in great reviews, happy travelers, and more bookings.

 

How can you take advantage of an Insider Guide?

Once you’ve created your guide, it’s up to you to determine when to share it with your guests.  Some of you will include it in all of your communications from your first inquiry response onward. Others will want to provide the link to travelers only after booking. We’ve provided a helpful “shortcut link” to make it easy to embed the link into your inquiry or ReservationManagerresponse templates or any email you send to your guests.

 

Not only does an Insider Guide allow you to market your property, but it also reduces the time you have to spend answering those frequent questions guests always ask: where is the nearest grocery store? What activities do you recommend? What are the best restaurants? With an Insider Guide, the answer is simple: check the link!

 

How do I get started?

You can get started building your guide right now. Many owners and managers have already started (see below for some examples) so don’t delay.  Here are a few tips: Make sure you add reviews and ratings! Use the photos that Gogobot provides, or add your own for that personal touch. Send it to your friends who live in the area to get them to comment. And best of all, since you have a VRBO.com or HomeAway.com listing, Insider Guides are included free of charge.  

 

Here are some resources to help you create a great Insider Guide:

 

http://help.homeaway.com/articles/en_US/Solution/Insiders-Guide-FAQs?knowledgeHome

 

And here are some examples to inspire you:

 

 

Enjoy creating your Insider Guide, and make sure you send us your thoughts and feedback!

 
Tom Hale

Chief Product Officer

1

RezFest 2011 – Wow!

Posted by s.debernede Dec 5, 2011

When HomeAway Software for Professionals™ was born in late 2010, we decided to continue the Instant Software® tradition to hold RezFest® as the premier software user conference in the industry.  In doing so, we had a simple goal in mind: to make RezFest 2011 bigger, better, more fun and more professional than ever!  Thanks to all of you showed up in Vegas for RezFest 2011, we surpassed expectations on all fronts! 

 

Now that we have rested for a couple of weeks, gathered our thoughts and received survey feedback, I can share why RezFest 2011 was so successful.  On a year-on-year analysis, conference attendance increased by 60%, with 80% more individual companies and 78% more sponsors attending than last year - thank you!  We also provided more networking opportunities.  Check out some of the fun photos from the opening night reception featuring the Blues Brothers impersonators to hitting the lanes on bowling night.  Was that fun or what? Many clients thought RezFest was the best industry event they have attended and several of them were hugging us by the end of the conference!  Here are a couple quotes from actual attendees that capture the moment:


This was our first time at RezFest and we are now making sure that event is in our budget from now on.  Worth every penny spent.”


“If you only attend one convention next year, it should be RezFest.  It is the premier event for the vacation rental manager.  You will meet wonderful people and learn so much.  At RezFest you work hard, and play just as hard.  Don't miss it!”

1.jpg

With 76 track combinations, we tried to offer a diverse and interesting agenda. Presenters did an amazing job and your appreciation was reflected in your survey responses.  The large computer lab manned by the customer support team was also a tremendous success, giving clients the opportunity to be trained and/or ask questions about your particular software.  Again, based on your feedback, the software lab was regarded as a valuable addition because it provides staff members from all levels of your organization a chance to work hands on with our team of experts. The agenda was so packed with engaging material that some of you asked that we make the show a day longer next year!  Wow, that is a first where attendees ask for more time at a trade event!

 

2.jpgDuring HomeAway CEO, Brian Sharples’ keynote, he explained why HomeAway acquired Escapia® and Instant Software and addressed industry fears to demonstrate how committed HomeAway is to the PM segment.  By the end of his presentation, everyone seemed to have understood HomeAway’s strategy and felt much more comfortable with HomeAway’s acquisitions from about a year ago.  Throughout the show, clients were able to mingle and with HomeAway’s executive team. I think customers were surprised by how accessible and down-to-earth Brian Sharples, COO Brent Bellm and the other executives were in person. 

 

Peter Greenberg, the other RezFest speaker, was an energetic and informative speaker as he emphasized that the “personal contact” property managers provide to their guests 24/7 is key.  He also focused on “selling value to the right demographics,” particularly to Boomers.  Greenberg’s bullish perspective on the travel industry in the coming years was encouraging and the 2011 performance of many PMs in the room this year prove that he may be on track with his predictions.

 

I hope HomeAway demonstrated our commitment to your success and have your interests at heart.  We will continue to operate in a professional and straightforward manner, with the 120 employees in HomeAway Software for Professionals dedicated to building the best possible software solutions and keeping dialog going with you and the Support and Relationship Manager staff.  To use a construction analogy, we feel 2011 has been focused on building the foundation of a great house of the future.  Next year will be a year of INNOVATION that will add marble counter tops, state of the art light fixtures and simple details to save you time and money.  Our goal is to take your software solution to extraordinary levels of efficiencies using a modular approach that builds on top of your existing platform.  It is not an easy and it takes time but like we said in late 2010, “judge us by our actions.” 

 

Thank you for attending RezFest!  For those of you who could not attend this year, please join us next year.  You will not regret it!

 

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