It's been a super busy month for our business as we announced the launch of our pay-per-booking platform as well as a distribution partnership with Expedia. And today, we've got more exciting info to share with you all…
In an effort to broaden our appeal to a more exclusive group of travelers, and to give some of you more targeted exposure for your luxury property, today we launched a new site geared toward high-end vacation rentals - Luxury Rentals from HomeAway. Luxury travel is one of the fastest growing travel segments in the world, with more than a third of luxury vacationers planning to travel more in 2014, according to research. Our hope is to provide the ultimate resource for travelers looking to stay in truly exceptional vacation accommodations.
The decision to create this site is not a departure from our current business strategy to be the most complete vacation rental marketplace in the world; however, we hope that by having a site tailored to a particular travel segment, we're able to provide additional visibility for and deliver more qualified inquiries to those in the luxury category, and improve the search experience for travelers seeking high-end vacation accommodations.
The luxury travel experts at Andrew Harper curated the collection on our behalf by developing a strict, 75-point screening process to admit only the most luxurious homes to the site. We're adding new properties regularly, and are proud to have a diverse selection homes on the new site. I invite you to please take a look!