I’m very proud to share some news for those who list your properties on VacationRentals.com. By early summer you will find many new and exciting features on your VacationRentals.com listing that have been developed as a result of your feedback on how we can bring more inquiries and bookings to your vacation rental.
As a company, VacationRentals.com has a rich history of serving as an excellent source for beautiful vacation homes for families and groups around the globe. Founded in 1997, VacationRentals.com has made its name as a premier site for our HomeAway family since 2007.
The enhancements making their way on to the site will provide a new aesthetic for travelers browsing vacation rentals. The site upgrade will have a new owner dashboard and tools for you to update and manage your listings more efficiently. Also of note, we’re enabling more photos and property details and giving you the option to upgrade your subscription level and promote special offers to maximize your property’s exposure.
New Look and Feel
The enhancements will kick off with an all-new site design. In addition to some aesthetic differences, a prominent change will include a brand new search method and filter options to help travelers quickly find the property that best suits their needs. Travelers will be able to search listings by location, price, availability, number of bedrooms, number of bathrooms and more. They will also have the ability to create an account so they can save favorite properties and keep track of inquiries.
Make your Listing Stand Out
Starting on March 13, each listing will be able to upload 16 photos, free of charge, to catch the eyes of their prospective guests (once the site is upgraded early this summer, listings will receive 24 free photos). Survey research conducted on our travelers consistently shows photos as one of, if not the highest attractor of visitors to a listing. Stunning, high-resolution photos can often be a make-or-break factor in whether or not your window shoppers will convert to bookings.
A new aesthetic feature that will be added to your listing is the ability to insert a video of your vacation home for the traveler to view—a compelling way to show off your home in addition to your photos.
On a personal note, you will be able to add a profile about yourself and the vacation rental. In addition, you will be able to add nearby points of interest to your listing which can act as a “local’s guidebook,” so to speak, for your vacation rental guests to check out your favorite restaurants, coffee shops, hiking trails or farmer’s market, etc.
Exposure Options of your Vacation Rental
Completeness and quality is indeed a weighted factor in determining the position of your listing in search results and, in addition to the new travelers you’ll be able to attract thanks to your listing makeover, you will be able to attract even more by choosing between additional exposure options:
- While the base subscription rate will remain at $199 per year, you can now choose between five subscription levels, placing your listing higher in search results for your vacation rental’s region.
- Purchase a bundle to add your listing onto HomeAway.com and VRBO.com, and purchase a bundle to expose your property to travelers using our top 15 international vacation rental sites. The traffic to our network of sites average about 800 million people each year, something you may consider taking advantage of.
- Run special offers on your vacation rental for offseason rates, last minute or special holiday rates, etc.
- Purchase a featured listing to have your vacation rental highlighted within traveler searches to your region or on the VacationRentals.com home page.
Manage your Vacation Listings More Efficiently
And now on to the nuts-and-bolts portion of the enhancements: you will continue to manage your VacationRentals.com listings within your new dashboard – but you will also have the opportunity to manage your HomeAway.com and VRBO.com bundled listings from the same location, streamlining any calendar, rates or property detail changes that need to be made. Listing quality recommendations for how you can improve your listing are also sent through the dashboard, so while you’re logged in you can make note of any improvements to your listing that need to be made.
On the payments side, your VacationRentals.com listing will allow you to include quotable rates, accept online booking from travelers and receive and process payments online in a secure and easy-to-manage method. As with HomeAway.com online booking, industry-low credit card processing fees and free eChecks will also be available through online booking with VacationRentals.com.
Access to your VacationRentals.com listings will also be accessible through HomeAway's mobile app, so that you can quickly respond to your future guests whether you are at work, walking your dog or perhaps enjoying a vacation rental yourself!
For a detailed rundown of all changes being rolled out over the next few months, please visit our VacationRentals.com info page here: http://www.homeaway.com/info/homeaway/microsite/the-new-vacation-rentals-1.
Thank you for your feedback which allowed us to make these enhancements to better your business and thank you for your support over these now 17 years of VacationRentals.com!
HomeAway Co-founder & CEO