I know my blog posts generally begin with me saying how excited I am to announce our latest news, but this time, I’m not sure if excited truly captures my emotions.
At the end of the day, the word that best describes how I feel is proud. Proud to tell you all that after years of operating HomeAway.com and VRBO as two separate sites, our team has made it possible for the sites to join forces – giving travelers more choice when they want to find a vacation rental and you all the opportunity to have an even more efficient way to manage your vacation rental businesses. The changes won’t go into effect for another month or so, but we couldn’t wait to tell you all about it!
What does this mean for you?
While the sites will continue to operate as independent brands, the changes will make it possible for you all to update your HomeAway.com and VRBO listings simultaneously, using one interface. For you HomeAway old-timers, the idea is similar to the calendar function we introduced with HomeAway Connect, a few years ago, but now your listing will be identical on both sites making it easier and faster to update photos, rates, etc.
Also, by popular demand, we’re introducing a new “bundled” pricing structure so you can have listings on both HomeAway.com and VRBO.com for $80-$750 less per year than before. We are even offering a global bundle so you can have a listing on 15 additional international sites. The goal was to give you more flexibility and choice with your marketing needs.
We’ve created a microsite dedicated to explaining this change in further detail and how it affects each of you. You can check it out here: http://network.homeaway.com
Finally, as we’ve said before, we value customer feedback and speak with hundreds of customers about our plans prior to releasing a new product or service. I’d like to share with you the feedback we received from THE pioneer of the vacation rental industry and original for-rent-by-owner customer, VRBO.com founder, Dave Clouse:
“This will be a huge time saver for both owners and property managers and will increase the accuracy of listings. Renters can now have more confidence that listings on all sites have the most current information and photos. It's a win-win situation for everyone, and makes both VRBO.com and HomeAway.com even better!”
We hope you’re just as pleased with the news.
Look out for an email announcing the launch of these changes and the opportunity for you to take advantage of them. Also, if you have any questions feel free to contact our customer support team here.
Thank you all for your business and continued support of HomeAway and VRBO.
*Dave and Lynn Clouse founded Vacation Rentals by Owner (VRBO.com) in 1995.